Richland County, WI demographics:
population, income, and more

Total population
17,205
-0.1% year-over-year change
Median household income
$66,420/yr
6.0% year-over-year change
Housing units
8,532
-0.1% year-over-year change

Richland County population

How many people live in Richland County

Richland County is home to 17,205 residents, according to the most recent Census data. Gender-wise, 50.3% of Richland County locals are male, and 49.7% are female.

Total population
17,205
-0.1% year-over-year change
Gender ratio
Male
50.3%
8,656
Female
49.7%
8,549
Value Percent YoY change
Male 8,656 50.3% 0.5%
Female 8,549 49.7% -0.8%
A higher population often means more rental variety and livelier areas. The gender balance—how many men live here compared to women—can reveal a lot about the community and the lifestyles of its residents. Use this info to get a sense of the area's pace and personality.

Age demographics

The median age in Richland County is 47, with the population distributed as follows: about 16.8% are children under 15, then 11.2% are in the 15 to 24 age group. Adults between 25 and 44 make up 20.6% of the population, while another 26.4% fall into the 45 to 64 bracket. Finally, around 25% are 65 or older.

Median age
46.6
Age breakdown
Under 15
16.8%
15 to 24
11.2%
25 to 44
20.6%
45 to 64
26.4%
Over 65
25%
Value Percent YoY change
Under 15 2,890 16.8% -0.5%
15 to 24 1,931 11.2% -3.6%
25 to 44 3,547 20.6% 1.9%
45 to 64 4,543 26.4% -2.1%
Over 65 4,294 25% 2.3%
The age composition helps you get insight into who lives in the area. A younger population might mean a more active, fast-paced vibe, while an older one could suggest a quieter, slower lifestyle. If there's a balanced makeup, you’re likely to find a variety of services, housing types, and community spaces that cater to different life stages.

Racial makeup

In Richland County, 97.1% of the population are US-born citizens, while 1.6% have gained naturalized citizenship. At the same time, 1.3% of residents are non-citizens. As for race, 92.7% of locals are Caucasian, 0.3% are African American and 0.9% have Asian roots. There’s also a share of 4.1% that includes residents with two or more races.

Citizenship
U.S.-born citizens
97.1%
Non-U.S.-born citizens
1.6%
Non-citizens
1.3%
Value Percent YoY change
U.S.-born citizens 16,703 97.1% -0.1%
Non-U.S.-born citizens 279 1.6% -7.3%
Non-citizens 223 1.3% 3.7%
Racial breakdown
White
92.7%
Black or African American
0.3%
American Indian and Alaska Native
0.1%
Asian
0.9%
Native Hawaiian and other Pacific Islander
0%
Two or more races
4.1%
Other
1.9%
Value Percent
White 15,947 92.7%
Black or African American 55 0.3%
American Indian and Alaska Native 11 0.1%
Asian 158 0.9%
Two or more races 711 4.1%
Other 323 1.9%

Households in Richland County

A peek inside Richland County households

Richland County has 7,250 households, with an average of 2 members in each. Of these, 62.4% are families, while the remaining 37.6% are made up of individuals living alone or with non-relatives, such as roommates.

Households stats

Total households
7,250
1.8% year-over-year change
Average people per household
2
Non-family households
2,729
Family households
4,521
Value Percent YoY change
Non-family households 2,729 37.6% 1.6%
Family households 4,521 62.4% 2.0%
The mix between family and non-family households gives a glimpse into daily life. A higher percentage of families might mean more parks and schools, while more non-family setups can mean flexible housing and diverse living styles. For renters, this can signal what kinds of homes are common and can help you figure out if the area matches your lifestyle.

Housing in Richland County

The housing landscape of Richland County

Richland County's housing consists of 8,532 units, with 80.6% being detached single-family homes ideal for those wanting space. Attached options, including duplexes and townhouses, make up 0.6% and offer a more compact, shared living style. Then there are the multifamily buildings in the area, and for those seeking flexibility, non-traditional options like mobile homes account for 4.9% of the housing landscape.

Housing units
8,532
-0.1% year-over-year change
Housing types
Value Percent
1 unit, detached 6,878 80.6%
1 unit, attached 48 0.6%
2 units 385 4.5%
3 or 4 units 282 3.3%
5 to 9 units 130 1.5%
10 to 19 units 98 1.2%
20 to 49 units 261 3.1%
50 or more units 25 0.3%
Mobile home 419 4.9%
Boat, RV, van, etc. 6 0.1%
Homes built since 2020
46
109.1% year-over-year change

The age of buildings in Richland County

In Richland County, the median construction year is 1971. About 28.3% of homes were built before the 1940s, with another 5.4% going up by 1949. Most development happened in the second half of the 20th century. Then, 11.4% of homes were added from 2000 to 2009, 5% between 2010 and 2019, and 0.5% are part of the newest wave of development.

Construction year breakdown by decade
Value Percent YoY change
Built in 1939 or earlier 2,418 28.3% -2.5%
Built between 1940 and 1949 459 5.4% -10.0%
Built between 1950 and 1959 632 7.4% 3.3%
Built between 1960 and 1969 614 7.2% -9.8%
Built between 1970 and 1979 1,199 14% 0.0%
Built between 1980 and 1989 819 9.6% 0.1%
Built between 1990 and 1999 947 11.1% 8.1%
Built between 2000 and 2009 975 11.4% 0.7%
Built between 2010 and 2019 423 5% 12.2%
Built in 2020 or later 46 0.5% 109.1%
As a renter, knowing when homes were built helps you understand the potential condition and design of rental units. Newer builds may have more contemporary layouts, while older homes can offer character or larger lots, depending on the area.

Richland County occupancy rates

Out of the 7,250 occupied housing units in Richland County, 73.9% are owner-occupied, while 26.1% are lived in by tenants. Meanwhile, 15% of all homes on the local market sit vacant.

Occupied housing units
7,250
1.8% year-over-year change
Occupancy breakdown
Renter occupied
1,895
Owner occupied
5,355
Value Percent YoY
change
Renter occupied 1,895 26.1% 13.3%
Owner occupied 5,355 73.9% -1.7%
Unoccupied housing units
15.0%
Unoccupied housing units refer to homes that are currently without residents—whether they're waiting for renters or owners, used seasonally, or simply unclaimed. A higher share of empty homes may mean more housing availability, while a low number can reflect a tighter market with more competition. This, along with the renter-vs.-owner mix, helps paint a clearer picture of what types of housing and services are likely to be available in the area.

Richland County housing costs

Housing costs in Richland County come to a median of $863 per month, while tenants specifically pay a median gross rent of $771.

Median housing costs per month
$863/month
This figure sums up typical monthly housing costs for all households in the area. If you own, it includes mortgage payments in addition to property taxes, insurance and HOA fees. If you rent, it accounts for rent plus extras like utilities. It’s useful for seeing how local living expenses stack up compared to other places.
Median gross rent in Richland County
$771/month
Gross rent gives a more complete look at what renters actually pay, including not just base rent, but also utilities and fees. It’s a key number for evaluating rental affordability in your area of interest and understanding how it compares to nearby locations.

Education in Richland County

Richland County education at a glance

About 47.5% of the population in Richland County went to high school, while 18.3% pursued college studies. Another 10.8% earned an associate degree and 14.1% hold a bachelor’s. Meanwhile, 5.7% went even further, earning a master’s or doctorate.

Education level
Value Percent YoY change
No high school 478 3.5% -11.3%
High school diploma 6,438 47.5% 0.8%
College diploma 2,482 18.3% -1.4%
Associate degree 1,463 10.8% -2.6%
Bachelor's degree 1,914 14.1% 2.4%
Graduate degree 778 5.7% 4.0%
A community’s education mix can offer insights into the local economy and housing market. Higher levels of education often align with more job opportunities and stable incomes, which can increase demand for homes and influence both rent prices and rental availability.

Income in Richland County

How much people earn in Richland County

The average annual household income in Richland County was $84,420 in 2024, the most recent annual data available, according to the U.S. Census Bureau. This marked a +5.2% change from the previous year. At the same time, the median income stood at $66,420, reflecting a +6% shift over the same period.

Average household income in Richland County
$84,420/year
5.2% year-over-year change
Median household income in Richland County
$66,420/year
6.0% year-over-year change

Richland County income by age

In Richland County, households led by residents aged 25 to 44 — usually in the early to mid stages of their careers — have a median income of $70,694. Those with someone between 45 and 64 in charge, often well established professionally, earn $86,141 overall. Younger households, where the main provider is under 25 and just starting out, report a median income of $35,625, while those led by someone over 65, many of whom may be retired, have about $53,327 in earnings. Overall, 85.5% of the locals in this community live above the poverty line.

Income breakdown by age
Value YoY change
Under 25 $35,625 -31.1%
25 - 44 $70,694 8.8%
45 - 64 $86,141 9.8%
Over 65 $53,327 17.5%
Above poverty level
14,379
Below poverty level
2,431
Value Percent YoY
change
Above poverty level 14,379 85.5% 0.0%
Below poverty level 2,431 14.5% 0.5%

Employment in Richland County

Workforce and job types in Richland County

The job market in Richland County is powered by 8,146 working residents, spread across a range of industries and roles. 64% of the working population are employed in professional or administrative positions, while 36% are in hands-on or service-based jobs. Also, 11.3% run their own businesses, 65.2% are employed by private companies, and 13.2% work in the public sector.

Workforce demographics

Working population
8,146
1.5% year-over-year change
White collar
5,209
Blue collar
2,937
Value Percent YoY change
White collar 5,209 64% 1.5%
Blue collar 2,937 36% 1.4%
Employer type
Self employees
11.3%
Private companies
65.2%
Governmental workers
13.2%
Not for profit companies
10.4%
Value Percent YoY change
Self employees 920 11.3% 6.7%
Private companies 5,307 65.2% -1.3%
Governmental workers 1,074 13.2% 7.2%
Not for profit companies 845 10.4% 7.5%
Unemployment rate
3.6%
11.8% year-over-year change

Available workforce

The unemployment rate in Richland County stands at 3.6%, representing the share of the workforce currently without a job and actively looking for one.

For renters, the unemployment rate helps paint a picture of job security and financial stability in the area. Rates around 4% to 5% are considered typical. A lower-than-average rate might suggest strong job prospects and a thriving local economy, while a higher rate could hint at fewer opportunities—both useful to consider when planning a move.

Transportation in Richland County

How people get around in Richland County

Commuting methods vary: 87.3% of residents travel by personal vehicle and 2.3% prefer to walk, while the remaining share relies on public transit or on two wheelers to get from A to B.

Means of transportation
Value Percent YoY change
Car 6,960 87.3% 1.1%
Taxicab 50 0.6% 13.6%
Bus or trolleybus 3 0% -76.9%
Motorcycle 6 0.1% -33.3%
Walk 186 2.3% -11.0%
Understanding how locals get to work can help you plan your own routine. High car usage might mean you’ll need a vehicle, while strong public transit or walkability could save you the hassle. Commute times also play a big role in quality of life—shorter trips can give you more time for the things you enjoy.

What is the median and average household income in Richland County by zipcode?

Zipcode Population Number of households Median income Average income
53518 1,489 654 $62,384 $77,814
53540 112 47 $61,458 $61,760
53556 2,428 1,042 $67,727 $82,285
53573 2,906 1,225 $64,776 $80,950
53581 10,176 4,354 $64,833 $84,615
53924 1,346 556 $72,333 $83,291
53937 1,157 339 $87,292 $101,401
54634 4,484 1,610 $60,945 $80,017
54655 1,798 693 $56,010 $71,933
54664 1,571 641 $72,898 $90,158

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FAQs about Richland County demographics 

What is the total population of Richland County?

Richland County has a total population of 17,205 residents, according to the latest release from the U.S. Census Bureau: the 2019-2023 American Community Survey (ACS) 5-year estimates. This figure changed by -0.1% compared to a year ago.

What is the gender ratio in Richland County?

The gender ratio in Richland County is as follows:
  • 50.3% males (8,656 residents)
  • 49.7% females (8,549 residents)

What is the median age in Richland County?

The median age in Richland County is 46.6.

What is the age distribution of the population in Richland County?

The age distribution in Richland County is as follows:
  • Under 15: 16.8% (2,890 residents)
  • Ages 15-24: 11.2% (1,931 residents)
  • Ages 25-44: 20.6% (3,547 residents)
  • Ages 45-64: 26.4% (4,543 residents)
  • Over 65: 25% (4,294 residents)

What is the racial and ethnic makeup of Richland County?

The racial and ethnic makeup of Richland County is as follows:
  • White: 92.7% (15,947 residents)
  • Black or African American: 0.3% (55 residents)
  • American Indian and Alaska Native: 0.1% (11 residents)
  • Asian: 0.9% (158 residents)
  • Native Hawaiian and Other Pacific Islander: 0% (0 residents)
  • Two or More Races: 4.1% (711 residents)
  • Other: 1.9% (323 residents)

What percentage of the population in Richland County are U.S.-born citizens?

U.S.-born citizens represent 97.1% of the population in Richland County.

How many housing units are there in Richland County?

There are 8,532 housing units in Richland County, reflecting a -0.1% change compared to the previous year, according to the latest data from the U.S. Census Bureau.

How many households are in Richland County and what is the average household size?

Richland County has a total of 7,250 households, with an average of 2 people in each.

What is the median household income in Richland County?

Richland County has a median household income of $66,420, representing a +6.0% shift from the previous year, according to the U.S. Census Bureau.

What is the employment rate and job market overview for Richland County?

The employment rate is 96.4% in Richland County, with a workforce of 8,146 residents. Here’s a detailed breakdown of the local job market:

Job types:
  • White-collar workers: 64% (5,209 residents)
  • Blue-collar workers: 36% (2,937 residents)

Places of employment:
  • Self-employed: 11.3% (920 residents)
  • Private companies: 65.2% (5,307 residents)
  • Governmental workers: 13.2% (1,074 residents)
  • Not-for-profit companies: 10.4% (845 residents)

Data source & methodology

The demographic data on this page was sourced from the latest U.S. Census Bureau release—the 2019–2023 American Community Survey (ACS) 5-year estimates.

The information, issued annually, is compiled and published by the Point2Homes Research Team as soon as new data becomes available.

No representation, guarantee, or warranty is made concerning the accuracy or completeness of modified or aggregated information for particular areas.

Page last updated: September 2025