It’s finally Spring! This is a great time to bump up your real estate marketing, and Easter provides a number of fun opportunities for connecting with the people in your area – both clients and potential clients.
Today we’ve gathered up five Easter marketing ideas that you can use to boost your lead generation and build better brand awareness among the local community. There’s still plenty of time to put these ideas to work for your business.
Host an Egg Hunt
A neighborhood egg hunt is a great way to interact with your clients and expand your network in the community. Schedule it for the day or weekend before Easter for maximum attendance and advertise it as a time for kids to practice their hunting skills in anticipation of the big day. Fill plastic eggs with candy, puzzle pieces, or other small treats and award prizes.
You can even turn your Easter egg hunt into a charity event by requiring participants to bring a canned good to donate. It’s a great way to build up your reputation and do right by others at the same time. Be sure to bring some coffee or donuts, too, so you can mingle with the adults while the little ones hunt for eggs. You can even create a temporary, ad-hoc outdoor entertainment area just for this occasion.
If you can get the approval and host the egg hunt at one of the properties you have for sale, this could also be a great way to help potential clients envision their kids playing in that house, that yard, that neighborhood.
Deliver Easter Baskets
Reach out to current clients and past clients you’d like to maintain a strong relationship with by delivering Easter baskets. It doesn’t have to be expensive; just buy some candy in bulk and add a small potted plant, book or family game. Be sure to include a card with your name (and contact info) on it wishing the recipients a happy spring. Your generosity and cheer will not go unnoticed and may lead to referrals.
Send Direct Mail
If you have a lot of clients or you’re looking for a way to introduce yourself to more of the residents in your area, have an Easter card made and send it out via direct mail. Post it to prospects in your database or plan to mail it to everyone in a certain neighborhood.
If you want to reach a large number of clients, you can use an online service that will create and deliver cards per your specifications. Alternatively, if you only want to send a card to a select group of clients, it’s a good idea to write the cards yourself and add a personal touch.
Create an Egg Coloring Contest
This is another great way to interact with people who have children. (After all, these people may eventually need a larger house, right? Maybe even a house with a pool? We’re optimists.)
Organize a coloring contest like the ones you sometimes see at grocery stores and dental offices. Make coloring sheets available to pick up at your office and offer a downloadable version on your website that can be printed out.
Another way to go about this is to have a whole bunch of hardboiled eggs, paint and paintbrushes and let the kids paint the eggs themselves.
Ask that all submissions are turned into your office by a set date, and offer a prize – or three – to the winners. This gets more people in the door and creates opportunities for friendly and memorable interactions.
Fun Easter-themed photo contest
Organize an Easter-themed photo contest on your social media. Ask past clients for photo submissions of their Easter decorations in the new house. These will also turn out to be an amazing source of content for your social media accounts.
Get creative when announcing the contest: shoot a short video using any of the social media apps that allow you to wear bunny ears as a filter, to attract more views and shares for your video.
These are just four of the most popular Easter-themed marketing ideas for real estate agents, but the list doesn’t stop here. Any other marketing campaign you do during this period can get an Easter-theme makeover. From newsletters that you might already be sending, to articles on your blog or social media posts, everything can benefit from this new approach.
Do you plan any real estate marketing activities around the Easter holiday? Let us know about them below.