In the real estate world, the quality of your headshot can be a deal breaker. It is often your first impression, so you need to make it count. Quality real estate headshots will showcase your professionalism, while cheesy photos will chase away prospective clients.
So how do you make sure you convey the right image to your prospects? We’ve put together a list of the most important Do’s and Don’ts that will guarantee that your next photo session is a success.
DOs of Real Estate Headshots
Do keep it fresh: Your headshot should always be current, so make sure to update it every few years. Most searches start online, so make it easier for prospects to recognize you when you meet them.
Do choose a good setting: Pick a background setting that works with your branding. For instance, you can use a seaside view if you’re selling beachfront properties. Or, if this doesn’t really apply, consider a casual office setting.
Do be comfortable: If you’re not a suit and tie kind of person, don’t wear a suit and tie. Aim to wear something you feel comfortable in. With that said, maybe don’t go with your most comfortable hoodie, as you’re still trying to look professional. Think of something more business casual.
DON’Ts of Real Estate Headshots
Don’t use props: Posing with a telephone, a sold sign or a pet is a big no-no. It’s silly and unprofessional, so steer away from using any props in your headshot. Your headshot should only showcase you, without any distracting objects around.
Don’t use too much editing: It’s fine to use Photoshop for some light touch-ups as long as you don’t abuse it. Your headshot should be as close to the real you as possible, not a digitally enhanced version of yourself.
Don’t strike a pose: Don’t let the blitz of the camera fool you. After all, this is not a photo shoot for Vogue. People respond to approachable headshots, so choose a comfortable position and just be yourself. No artistic posing required.
If you’re still not sure whether your headshot is appropriate for use in a professional context, there are plenty of professional headshot evaluation services that you can use. They will evaluate your headshot and give you a clear answer as to whether it is business appropriate or not.
Those are our some of our best tips and tricks on getting high-quality real estate headshots. Of course, if you want to have a quirky headshot and pose with your dog or anything like that, go ahead and do so, but keep in mind that it might not work for everyone.
Remember, your headshot is a huge part of your personal branding as it will be part of your website, your online presence all over social media and it might appear on business cards, public benches and even billboards, so make sure that your profile works for you.