General InformationWhat is Listing Syndication and how does it work? Listing Syndication is an online advertising medium that greatly increases the visibility of your members' listings and adds a significant membership benefit to your MLS®.
Point2 takes a RETS feed of your members' listings and automatically sends them to over 50+ high-traffic real estate search websites, eliminating the need to re-enter listing information many times over. What exactly does Point2 do for listings? Through partnering with Point2, your organization will provide your members access to the largest syndication network in the real estate industry. Not only will listings be advertised in as many places as possible, but statistics and prospects are also provided directly back to agents and brokers- free of charge. Why should an MLS®/Association/Board be involved in the Listing Syndication process? As online real estate searches and online listing inventory continue to rise, stale and inconsistent data surfaced as a serious problem. As such, there became a growing need for control over the accuracy and integrity of the data surfacing on the internet.
Multiple Listing Services, Associations, and Boards began to contact Point2, looking for assistance in providing greater control over the data found on the internet. With over 14 years of software development and experience working with Realtors® in over 100 countries, Point2 was able to develop a platform that assists MLSs/Associations and Brokers secure the integrity of online information.
Costs and Non-Dues RevenueHow much will Point2 cost our members and organization? Absolutely nothing. Point2 Listing Syndication is completely free of charge to both your organization and members. Free? What's the catch? Point2 offers a companion suite of optional value-added services available to your members. Point2 is able to offset implementation and maintenance costs with these member upgrades. How can WE earn money? When members upgrade to these optional services, your organization will immediately start earning residuals, creating a potentially significant source of revenue each and every quarter.
In fact, depending on the level of participation from your organization, you can earn up to 10% residuals when you encourage your members to adopt and use the enhanced tools available by upgrading to select Point2 products. You will be providing cutting-edge technology to your members and getting paid for it! Are there any hosting or technology costs associated with implementing the Point2 solution? No. Point2 will handle all the hosting, training, education and support. Our success from your organization & members deriving values from our products, and genuinely benefiting from the business advantages they offer.
Multiple Syndication Sources/VendorsIs it possible to have more than one syndication provider? Yes. We easily integrate into areas where more than one listing provider exists and we provide the support to your members in determining the origin of the listing. Point2 does not require you to enter into an exclusive agreement. We already use another syndication provider - how does Point2 compliment what we already offer?
Point2 provides a wider, broader distribution network with additional partners (50+ channels). In addition:Is Point2 considered the authoritative feed in the case of multiple syndication providers?
- Point2 provides all leads back to your members at no cost to them.
- Point2 provides free reporting for your members on all their listings.
- Point2 offers Brokers and Agents the control to disable any syndication partners that might already be serviced by another syndication provider.
- Multiple syndication providers does not mean that the same listing will appear multiple times on syndication partner sites, a process called 'de-duplication' takes care of all duplicated listings.
With regard to listing priority, it varies among the different syndication partners. We cannot say for certain what they will accept first. In most cases, priority is given in the following order:
- Broker Feed
- MLS® Feed
- Aggregator Feed
Technical Details/ EligibilityWhat does Point2 require to implement Point2 Listing Syndication for our membership? Simply provide Point2 with access to your existing RETS data feed. We have worked with many types of feeds in the past and can adapt very quickly, no matter what sort of feed you are currently using. Do we need a minimum number of members to participate? No. We have successfully integrated MLSs/Associations of all sizes. How often do you import our data? We ensure that all property listing data is synchronized with the MLS® at least once every 24 hours. This way, you will always know where your members' listing information is at any given time. Why does Point2 require email addresses in the data field? In order to deliver the free services we offer to your members, to provide leads from syndication partners back to the listing agent/broker and to provide valuable Point2 information such as upcoming webinars, live events and system changes. Does Point2 sell this information? Absolutely not. Point2 will never sell personal information to any organization, for any purpose. Personal information is kept confidential and secure and is not disclosed to anyone outside of Point2 without consent. Point2 limits collection of personal information to only the details that are necessary for the purposes identified. Does Point2 pay data access fees? Because of the free nature of the services offered, Point2 does not pay for MLS®/Association data feeds. Many of our participating MLS®/Associations have used their earned residuals to offset any cost. Some MLS® vendors will even waive the fee due to the value and benefit offered by the Point2 services we offer. Does Point2 resell data? Point2 will never resell data - no catches or loopholes.
Managing Syndication PreferencesWhat controls does Point2 Listing Syndication offer us and our members? Point2 offers completely flexible syndication partner control for everyone - from the organization level, to the Broker, all the way down to the individual agent. This makes sure you have control over which partners you syndicate to. Does the Point2 system offer brokers sufficient control over their listings? Yes. No other system provides as much control as Point2 does. A simple check box system enables brokers to select or disable syndication partners for their office.
Our Syndication Partner NetworkHow does Point2 choose and manage all of its syndication partners? Before a partner is accepted into the Point2 network, they are vetted and thoroughly reviewed in order to ensure that they meet the specific Point2 standards and requirements. Business model, company background and technical competency are taken into consideration before a partner may receive listings data from Point2. Point2 firmly believes in the protection and security of the data that is distributed online and will not hesitate to remove, reject, or suspend any partners found abusing their data privileges.
Point2 takes syndication management seriously and as such has adedicated a team that is solely responsible for the continual health, maintenance and ongoing growth of our existing and new listing distribution channels. We perform quarterly syndication partner audits to ensure that your data is being displayed properly and take appropriate action where necessary. We also monitor our partner network 24/7 so we can ensure listings are being published. Does Point2 offer international exposure through any of their syndication partners? Only Point2 gives members access to a network of over 25+ international syndication partners. This means listings will be seen by prospects from Shanghai to Saskatoon and beyond, at no extra charge.
ImplementationOnce we've signed the contract, how long will it take to launch Point2 Listing Syndication for our organization? Actual time may vary, but you can generally expect to be up and running within 2-6 weeks. What tools and resources are provided during integration?
Upon receipt of your fully executed contract, we'll provide a multitude of resources to help you through the implementation process, including but not limited to:How much of the organization staff's time will this take to implement? Point2 knows our clients' time is their most valuable resource. That is why Point2 is committed to proving an end-to-end service that is completely hassle-free. We take care of all the feed transformation and integration, support requests and training so you can focus on using your time for all the other things that you are responsible for.
- Kickoff meeting - introduction to the various Point2 team members involved with the pre-launch marketing and technical integration
- Custom marketing content (printed and electronic) for distribution to your members
- MLS®/Association Staff Resource Site
- Various online resources including pre-recorded training videos, user manual, getting started guides, and FAQs
- Direct contact with technical team for any technical questions/support
Ongoing Support and ResourcesWhat happens after we launch? We believe that no integration is ever complete and we will continue to strive to provide the best and most innovative technologies for your members. We pride ourselves on the exceptional service, support, education and resources that we provide to you and your members from day one. What ongoing support tools and resources are provided specifically for our staff?
Your dedicated Account Executive will be available to you throughout the entire process, ensuring you always have a point of contact for questions. Additional support resources include:What ongoing support tools and resources are provided for our members?
- MLS®/Association Staff Resource Site
- Monthly newsletters for MLS® Executives and staff, detailing new syndication partners, system upgrades, interviews and new features added to the system.
Point2's extensive support and comprehensive resources have played a critical role in the success of our integrations. Point2's in-house Customer Care team includes support specialists available via toll free phone support, email (electronic ticketing system), and live chat, ensuring your members get the most out of the Syndication Dashboard and the additional optional Point2 solutions we offer. We also offer the following:What types of marketing materials does Point2 provide?
- Customer support available 6 days a week (Monday - Saturday), 8:00AM - 3:30PM CT
- Free webinars for your members with live Point2 representatives
- Various online resources including live and pre-recorded webinars, pre-recorded tutorials, FAQs and online communities/ forums
- On-site sales and training sessions (select markets)
We are happy to provide everything you need to help promote Point2 every step of the way, from pre-launch to post-launch and everything in between. Some examples of our extensive marketing resources include:
- Custom e-mails and social media blurbs for distribution to your members
- High quality printed marketing materials
- Custom articles for your printed and electronic newsletter
- Resources for your website including logos, banners, videos, and custom content
Optional ServicesWhat optional services does Point2 offer?
We currently have multiple product offerings:How much are these optional services (keeping in mind syndication through the MLS® is free)?
- Point2 Agent: Point2 Agent offers a full suite of powerful web-based marketing tools for real estate professionals including completely customizable website, detailed reports and statistics, predictive marketing, drip email, virtual tours, blogs and much more. Best of all, clients get the listing syndication from Point2 they know and love built right into the product.
Point2 Agent is available in three different packages:
Express - $19.90/month* or $199/year thereafter (includes unlimited syndication, optional website)
Professional - Free for 7 days,
$54.90/month* or $549/year (includes same as Express, plus powerful prospecting tools and dozens of integrated features)
Elite - $129.90/month* or $1,299/year (the ultimate power broker package, includes everything that Professional offers with virtually unlimited capacity)
- * Compare all the Point2 Agent package features at: http://www.point2homes.com/agent-websites/products/point2agent/featureComparison/