Website Content

10 Real Estate Newsletter Tips10 Real Estate Newsletter Tips
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Do you send out a real estate newsletter to your prospects and former clients? Digital newsletters can be a great way to share helpful …

9 Elements of a Great Website Homepage9 Elements of a Great Website Homepage
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Your real estate website homepage: it’s usually the first thing site visitors see and probably also the first page you created. But when was …

The Twelve Tips NOW to Make 2014 ExtraordinaryThe Twelve Tips NOW to Make 2014 Extraordinary
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After a full year of slugging it out on the battlefield of business, like a lot of agents, you might be feeling a bit …

If Content Is King, Are You the Court Jester? [Recording]If Content Is King, Are You the Court Jester? [Recording]
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Do you know what kind of content to put on your real estate website that will capture leads and convince visitors to use you …

Real Estate Website Content That Means (More) BusinessReal Estate Website Content That Means (More) Business
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She describes herself as “highly creative and fiercely competitive” and according to her friends and family she is “more than a bit obsessive and …

Point2 Agent UpdatesPoint2 Agent Updates
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Point2 Agent newsflash! Last week, we released some awesome new features designed to enhance functionality for our members. See below for a complete rundown …

RSS for Real EstateRSS for Real Estate
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RSS: You’ve heard of it and seen the icon (that little orange broadcasting symbol to the right), but are you using it for your …

Real Estate Website Checklist: Seller ResourcesReal Estate Website Checklist: Seller Resources
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Last week we discussed which buyer resources you should add to your real estate website to attract homebuyers in your area and convert them …

Content Marketing that Generates LeadsContent Marketing that Generates Leads
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Think beyond content that is simply informative or self-promoting. Create content that will encourage audiences toward action, boosting your business while promoting your brand. …

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Of course Point2 Agent is a great way to help market your listings. Our industry-leading syndication network, sophisticated distribution controls and customizable virtual tours …

Real Estate Blogging TipsReal Estate Blogging Tips
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We’re going to guess that many of our blog readers are also blog writers. Blogging is part of a complete real estate social marketing …

Social Media & Your Point2 Agent SiteSocial Media & Your Point2 Agent Site
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Social media. You’ve heard of it, you may even be using it, but is your Point2 Agent site benefiting from all this social sharing? …

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You’ve been told you need a website, so you’ve set one up. But is your website useful or useless? If you don’t have an …

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If you have your own website and/or blog, you might have trouble keeping the content fresh. Fresh content helps your SEO, and also gives …

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Bells and whistles are attractive and get some of the tech-savvy gang gung ho and wanting more, but the main pillars of a powerful, …

The Writing’s on the Web (Part 3): Fun with FormatThe Writing’s on the Web (Part 3): Fun with Format
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I know you’ve all been paying close attention (you have, right?), which means that you’ve read this last post. Now that you’ve had some …

The Writing’s on the Web (Part 2): Crafting Your ContentThe Writing’s on the Web (Part 2): Crafting Your Content
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In my last post, I talked about the human attention span (or lack thereof).  Now that I have your attention again, I’ll get started …

The Writing’s on the Web (Part One)The Writing’s on the Web (Part One)
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You might have heard the idea that the average attention span of a consumer is the same as a goldfish –  9 seconds or …

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Blogging is good for you. Since you’ve been loyally reading all the bran posts up till now you probably already know this. Your blog …

5 Ways Blogging Is Like Bran: Tastes Good5 Ways Blogging Is Like Bran: Tastes Good
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OK, maybe when you think of something tasty, you don’t instantly think of bran.  This one correlation might be a bit of a stretch. …