Real Estate Photography

From Photograph to Advertisement: Enhancing Your Visual MarketingFrom Photograph to Advertisement: Enhancing Your Visual Marketing
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Back in 2007, the US spent an estimated $149 billion dollars on advertising in an effort to increase brand recognition, move product, and sell …

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Working with tens of thousands of brokers, agents and their associations each day, we come across a few success stories. Over time, common denominators …

Photo & Video Resources for the Creative AgentPhoto & Video Resources for the Creative Agent
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There’s some huge advantages for real estate agents who possess the technical prowess required for photo and video production. Sellers love to know that …

Trouble Uploading Photos? You’re Not Alone.Trouble Uploading Photos? You’re Not Alone.
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If you’ve been having trouble uploading photos as of late – you’re not alone. You may have already called our Customer Care department, or …

Mastering the Art of Wintertime Listing PhotographyMastering the Art of Wintertime Listing Photography
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Wintertime photography can be an intimidating endeavor to say the least. As winter life is really more about getting cozy with a hot chocolate, some popped …

Choosing the Right Tool for the (Photographic) JobChoosing the Right Tool for the (Photographic) Job
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On a balmy, autumn day in the mid-1990s I started my first “real” job selling consumer electronics at a local department store.  My favourite …

How to Shoot Listing Photos at DuskHow to Shoot Listing Photos at Dusk
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When I’m scrolling through a library of listing photos, I find myself most attracted to those shot at dusk or dawn. There’s something about …

Creating a Custom Header for “Wave”Creating a Custom Header for “Wave”
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If you’ve decided to try out the new “Wave” theme for your website, here’s a tutorial on how you can create your own custom …

Correcting Barrel Distortion (Part III of Series)Correcting Barrel Distortion (Part III of Series)
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Have you ever tried photographing a room, but couldn’t fit it all into one shot? Have you ever had sellers ask you to make …

Getting Your Listing Interior Photos Straight (Part II)Getting Your Listing Interior Photos Straight (Part II)
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In my last post I discussed how you can adjust your camera setup to ensure perfectly vertical lines in your listing interior photos and …

Getting Your Listing Interior Photos Straight (Part I)Getting Your Listing Interior Photos Straight (Part I)
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When shooting listing photos, or any architecture for that matter, you’ll find yourself dealing with lines, and lots of them.  Unlike nature shots, urban structures are …

So You Want More Prospects…(Part Two)So You Want More Prospects…(Part Two)
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In my last post, I mentioned just a couple easy ways you can generate more prospects using the features readily available without breaking the …

Anybody Else on Flickr?Anybody Else on Flickr?
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I’ve been blogging about real estate photography for a while now, and my intentions are the same now as they were when I began …

Photographing a House That’s “All Garage” – Putting Theory To The TestPhotographing a House That’s “All Garage” – Putting Theory To The Test
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In my last post, I was talking about shooting houses with large, front-facing garages, and how the garage often dominates the photo.  I went …

Massive Photo Replacement Release ThursdayMassive Photo Replacement Release Thursday
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So we took a peek at all of the thousands of template images that we provide to our customers and noticed that a few …

Photographing a House That’s “All Garage”Photographing a House That’s “All Garage”
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We must really love our cars now-a-days, because a lot of the new houses I see appear as though they were built for cars …

Relax: We’ve Got It CoveredRelax: We’ve Got It Covered
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Worried about getting to those website updates? Losing sleep over the listing brochures that need creating? Wishing all that paperwork would all just go away, so …

Coming ‘Round the MountainComing ‘Round the Mountain
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It’s my third day back at Point2 after a seven month leave.  I’m really excited to be back amongst all of the fantastic people …

Understanding Exposure: Listing Interiors (Part 3)Understanding Exposure: Listing Interiors (Part 3)
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I found the perfect dining area for a demo interior shoot.  The room had bare windows, stainless steel appliances, reflective cupboards, and shadowy nooks …

Understanding Exposure: Listing Interiors (Part 2)Understanding Exposure: Listing Interiors (Part 2)
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In Part 1 of this series, we observed a listing interior from a photographer’s perspective only to discover that a perfect exposure could not …