Real Estate Marketing

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We all know what we are looking for in a listing. Generally, it should include, at the very least, the address of the property, …

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It has become increasingly hard for a real estate agent to stand out from the crowd. More and more people are joining the real …

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With the school year in full swing and summer a distant memory, the start of fall conjures up images of tawny leaves, pumpkins on …

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lead generation strategies real estate Point2 Agent blog

Imagine an office full of ringing phones and inboxes overflowing with emails from prospective clients. Imagine agents and brokers hustling to fulfill the home …

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Updated January 20th, 2017: There’s a feeling of pending change in the air already in 2017, and many in the real estate field are …

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At last, summer is officially here! With nice weather and longer days come plenty of new opportunities to meet more customers in your area. …

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Last fall’s 5 Fun Agent Pop-By Ideas post was such a big hit that we decided to create a summer version! In case you’re …

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Today’s guest post comes to us from Erica Rascón, an online content developer and contributing editor for The Balance Sheet — the Yardi corporate blog. Video …

4 Tips for GREAT Real Estate Ads4 Tips for GREAT Real Estate Ads
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real estate ads

Do you ever place classified ads for your listings in print or online? Classified ads can help you target a specific audience (readers of …

Upcoming Webinar: Tips & Tricks from Canadian Top AgentsUpcoming Webinar: Tips & Tricks from Canadian Top Agents
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Canadian top agents

Are you ready to make more money and waste less time? We thought so! Next week’s webinar will help you do just that. Terri …

Hot Tip: Use VIDEO to Make Buying More Fun!Hot Tip: Use VIDEO to Make Buying More Fun!
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OLYMPUS DIGITAL CAMERA

Few things engage a person more than video, and smart agents are incorporating video in both the buying and selling process.  It’s neither expensive nor …

Upcoming August Power Sessions: Register Now!Upcoming August Power Sessions: Register Now!
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point2 webinars

We’ve got some great webinars lined up for August that will help you increase your prospecting power, as well as find out what some …

Hot Tip: Be Charming on the PhoneHot Tip: Be Charming on the Phone
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Phone

Want immediate engagement when you answer the phone? In a recent Power Coaching Session, an attendee mentioned having some reservations when she works over …

Review Previous Strategy WebinarsReview Previous Strategy Webinars
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Earbuds

We’ve had a number of inquiries regarding previous Success Series webinars, as well as our recent Power Coaching session. All of these webinars and …

LinkedIn Expert Kurt Shaver and His Essential Connection TechniquesLinkedIn Expert Kurt Shaver and His Essential Connection Techniques
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kurt shaver

As a sales rep in the past, Kurt Shaver has uncovered needs, communicated benefits, and determined how to make opportunities out of challenges. Working …

Upcoming Power Coaching Session with Terri MurphyUpcoming Power Coaching Session with Terri Murphy
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Soccer Team - portrait

It’s the middle of the year…and if you  keep doing what you have been doing, you can predict that your bottom line at best …

Color Your World…and Website…and Listings…Color Your World…and Website…and Listings…
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Coloured Globe

We all know the colors that we like, and those we don’t. We gravitate towards certain color schemes, and totally pass over those that …

A Rose By Any Other (Domain) Name…A Rose By Any Other (Domain) Name…
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domain name rose

Having a website is one part of an overall online marketing plan. Here is where you are going to provide information regarding listings, your …

Point2 is on PinterestPoint2 is on Pinterest
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pinterest

Like many of you, we’ve joined Pinterest and we’re already addicted to pinning! Of course we’ve got boards full of dream homes, great real …

From Photograph to Advertisement: Enhancing Your Visual MarketingFrom Photograph to Advertisement: Enhancing Your Visual Marketing
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Back in 2007, the US spent an estimated $149 billion dollars on advertising in an effort to increase brand recognition, move product, and sell …