Real Estate Marketing

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Yes, we know, online real estate leads can be a pain. Whether they come from a third-party platform where you advertise your listings, directly …

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Maintaining a strong online presence is a good practice for real estate professionals who want to build their reputation and establish themselves as experts …

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We all know what we are looking for in a listing. Generally, it should include, at the very least, the address of the property, …

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It has become increasingly hard for a real estate agent to stand out from the crowd. More and more people are joining the real …

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With the school year in full swing and summer a distant memory, the start of fall conjures up images of tawny leaves, pumpkins on …

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Imagine an office full of ringing phones and inboxes overflowing with emails from prospective clients. Imagine agents and brokers hustling to fulfill the home …

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Updated January 20th, 2017: There’s a feeling of pending change in the air already in 2017, and many in the real estate field are …

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Your real estate agent website is one of your most powerful marketing tools. Are you using it to your full advantage? Your Point2 Agent …

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At last, summer is officially here! With nice weather and longer days come plenty of new opportunities to meet more customers in your area. …

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Last fall’s 5 Fun Agent Pop-By Ideas post was such a big hit that we decided to create a summer version! In case you’re …

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Today’s guest post comes to us from Erica Rascón, an online content developer and contributing editor for The Balance Sheet — the Yardi corporate blog. Video …

Awesome Point2 Agent Website ExamplesAwesome Point2 Agent Website Examples
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Have you ever wondered what Point2 Agent websites really look like? Not demo sites or sample sites, but real, working agent sites. Whether you’re …

4 Tips for GREAT Real Estate Ads4 Tips for GREAT Real Estate Ads
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Do you ever place classified ads for your listings in print or online? Classified ads can help you target a specific audience (readers of …

Marketing to Military FamiliesMarketing to Military Families
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While many military families opt to rent, others enjoy homeownership and all of its perks. In addition to clients’ specific request, there are many …

Convert More Leads in 5 Easy StepsConvert More Leads in 5 Easy Steps
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Q: What is the purpose of your real estate website? A: To attract online leads, of course! It’s great to pop up in an …

Get More Business Using Smart Client Retention Strategies: Part 2Get More Business Using Smart Client Retention Strategies: Part 2
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It’s a bright morning as you drive through your marketing area and BAM – you hit the brakes hard! Can you believe what you …

Hot Tip: 5 Ways to Conquer Call ReluctanceHot Tip: 5 Ways to Conquer Call Reluctance
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Chances are you don’t even know you are doing it. Some of us are craftier than others at looking “busy” to dodge what we …

Upcoming Webinar: Top Tips to Convert Leads to More SalesUpcoming Webinar: Top Tips to Convert Leads to More Sales
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What’s better than massive leads? A solid plan to convert the lead into a prospect. And then turn that prospect into a sale! Many agents …

Lead Mastery: 7 Steps to Rock Lead Conversion!Lead Mastery: 7 Steps to Rock Lead Conversion!
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Ask a real estate agent what they need every day, and their answer is most likely “I NEED MORE LEADS!” But what if what …

Hot Tip: 7 Key Ways to Differentiate YourselfHot Tip: 7 Key Ways to Differentiate Yourself
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Would you get a top 10 rating from your sellers if we asked them how effectively your marketing plan attracts buyers? On a scale of …