Posts by RoxanaB:
- 48% of people never follow up with a prospect
- 25% of people make a second contact and stop
- 12% of sales people make only 3 contacts and stop
- 10% of sales people make more than 3 contacts.
- 2% of sales are made on the first contact
- 3% on the second
- 5% on the third
- 10% are made on the fourth contact
- Location – where do they want to live?
- Motivation – do they want to rent or to own?
- Working with an agent – ask them how long they have been looking for a new home
- Financing – are they a cash buyer or a mortgage buyer?
- Closing the appointment
- Boost your listings’ exposure, nationwide: PropertyShark has national coverage, with a special focus on New York City;
- Enjoy preferred placement at no additional cost: read below about how you can benefit from featured ads when you become a Point2 Agent member;
- Generate more leads: add your listings to a marketplace which attracts more than 2.7 million visitors and more than 12 million page views every month.
- Generate – do you generate enough leads?
- Contact – you may generate leads, but are you actually contacting the leads that you generate?
- Convert – Do you have the skills that convert those leads into appointments that turn into sales?
- Follow up – Do you follow up on the leads? Do you talk to the leads one time, or not at all, and then drop them and lose them?
- Do you market consistently to your sphere of influence? Sphere.
- Do you dominate one or more farm areas? Farm.
- Have you created and imprinted a recognizable brand in your market? Brand.
- Identify optimum keywords
- Enhance your pages so they can attract search engine traffic (also called on-page optimization)
- Website promotion (also called off-page optimization or link building)
- Measuring and tracking your results
- Santa Ynez Valley real estate
- Santa Ynez Valley homes for sale
- Santa Ynez real estate agent
- Santa Ynez single-family homes
- Santa Ynez homes for rent
- Santa Ynez land for sale
- homes for sale in Santa Ynez ca
- houses for sale in Santa Ynez
- Homepage: Santa Ynez Real Estate | Santa Ynez Homes for Sale – [Your Brokerage Name]
- Neighborhood: Chelsea Real Estate | Chelsea Homes for Sale
- Listing Page: [Address], Santa Ynez, CA Home For Sale
- In SEO, this is also useful if you have two pages with the exact same content. In this case, you may wish to keep only one version.
- It goes without saying that if you do want to have visibility in search for a page, you should leave this box unchecked.
- What are three things that you look for when seeking the ideal neighborhood?
- What confuses you about the home buying process?
- What confuses you about the home selling process?
- What do you wish that you had known about this neighborhood before you moved here?
- What’s your favorite thing/place about the neighborhood?
- Host your blog on your domain (e.g. www.yourdomainname.com/blogs/customer#)
- Choose from 8 available themes
- Track performance with Google Analytics compatibility
- Enjoy built-in SEO optimization tools
- Create posts with a straightforward WYSIWYG editor
- Embed photos and videos to posts without a hassle
- Auto-post from listings and open house announcements
- Traffic in Ottawa continues its growth, registering a 60%year-over-year increase.
- We now have 20,000 monthly Point2 Homes iOS app users (and climbing).
- <insert link to seller resources on your Point2 Agent site>
- <insert link to an article on your real estate blog>
- <insert link to one of your “Seller Tips” board on Pinterest>
- Insurance purposes
- Making a move
- Get 3 Featured Listing Ads and 1 Featured Agent Ad every month
- Take advantage of more single property websites
- Nurture leads with drip email campaigns and advanced prospecting tools
- Get 20 Featured Listing Ads and 5 Featured Agent Ads every month
- Enjoy unlimited single property websites
- Add advanced broker tools that will help you capture, convert and manage more prospects
Real estate prospecting is probably one of the actions that real estate agents most often avoid. That’s too bad, because it’s also one of the main money makers. Below are 20 tips to take your prospecting skills to the next level.
1. Work on your mindset
Keep an open mind when it comes to prospecting, because a proper action plan can take you a long way. Many real estate agents don’t like prospecting, but it’s one of the most profitable actions you can take. And working on your skills can go a long way to getting the best results.
2. Following up is crucial
Here are a few very eye-opening stats:
3. Only 20% of sales are made in 4 contacts or less
Here are several other very interesting facts:
Since 80% of sales are made with 5 to 12 contacts, most agents quit way too early. Work on your mindset because today, in real estate, most clients don’t like cold calling. You must persist without exception, because 80% of sales are made between the 5th to 12th contact!
5. Keep track of your hot leads
When a potential client keeps coming back and has visited your website at least 5 times, looking at more and more properties, they are the hottest real estate leads. Those are the people that you really want to make sure that you persist with without exception.
6. Have a plan
There are a few reasons why people give up on prospective clients. Maybe the most important one is the fact that most agents don’t really have a plan. Other must haves include a real estate strategy, scripts, a good value proposition, commitment, and measurement tools. Your mindset should be that of owning a business.
A staggering 90% of agents do no tracking whatsoever. Tracking your results is a necessity in order to achieve real estate success.
7. Focus on quality rather than quantity
How many people do you think you can speak to in an hour? You should care more about what you do with each person you’re talking to, rather than about making as many calls as possible. Agents should also build rapport, and first seek to understand rather than to be understood.
You need to understand where each person is coming from. Almost all buyers start looking online these days, but ultimately they need to call you because you have the listing.
8. Have attention to detail
Do you know how much you make from each call, or how much you make each hour? Do you leave a voice mail, or do you not leave a voicemail? One of the most important ways to improve your numbers is to simply be aware.
9. Focus on appointments
Real estate prospecting is defined as the first contact with a lead. You can exchange emails with your leads, but you should also remember that you can’t sell a house until you’ve had a conversation – a talking conversation – with somebody. Usually, you can’t sell a house without an appointment as well.
The one, single common denominator of top producing real estate agents is that they work every day to get the next appointment. They prospect every day until they have a new appointment.
10. Be aware of the numbers
Do you generate enough leads to get one new appointment? Every 165 minutes of real estate prospecting equals a sale. Every 7.83 people that you say hello to equals an appointment. Also, 1.61 appointments equals one sale. You just have to do your math on your average sale price and your average commission.
For every two and a half hours that you’re prospecting, you’re generating a sale. So, if you want to have 50 sales in a year, prospect for 2.5 hours a week. Also, the 2:00 PM -5:00 PM time frame is the best time to prospect.
11. Have a prospecting blueprint
This is a good blueprint for the prospecting process:
12. Talk to them like you would talk to a friend
You shouldn’t be nervous on the phone. You’re building rapport, just feel like you’re talking to a friend. You’re offering your clients help and assistance.
13. Ask for specific contact information, not for permission
Saying “can I have your phone number?” is not a very good idea. Instead, just say “and what is the best phone number to reach you on? Is it your home or your cell?”
14. Classify your leads
An A-level is somebody ready, willing, and able to buy in the next 30 days. A B-buyer will buy between 30-90 days, while a C-buyer will buy in more than 90 days.
For an A-buyer, make sure you always have an appointment, because you can’t sell a house without an appointment. Don’t say “I’ll call you in a few days”, because you will have just wasted a lot of time. Always have an appointment with your A-leads.
If you determine that the lead is a B or a C, get them into an email drip system, and follow up with them once a month.
15. Have the financial talk
If your prospect is an A, you should have the talk on the mortgage and financing aspect. Ask if your client will be paying by cash or mortgage.
The main idea here is that you want to make sure that the person you’re working with can afford to buy the house they’re looking for. If they are a cash buyer, you need a letter from their bank, because you’ll want to make sure that they have the price of the house in cash.
16. Don’t shy from talking to your prospect for as much as 10 minutes
Most agents, when they have an A-buyer that they’re excited about, have the tendency to shy away from talking too much. However, the minimum time on the phone at this point is 7 to 9 minutes. If you have somebody that is about to buy a $200,000 house with a commission of $6,000, you should be willing to spend 10 minutes with them.
In order to do that, you need to go into relationship-mode in your brain. Remember, this person needs you, and you should build rapport with them, because you have something they need. It’s called a real estate license.
17. Close the appointment
After you do the mortgage and financing questions, you should close for the appointment. This is where most agents think it’s too early to close, so they say things like “well why don’t I email you some listings?”
So, here’s the basic close for the appointment: “Based on the information we’ve discussed right here, here’s what I recommend we do: Let’s set up a time to get together at my office, where we can go over the home-buying process. I’ll do up a complete market overview and we’ll set up a time to go look at homes. How does that sound?”
18. Listen more than you talk
You have two ears and one mouth for a reason: listen twice as much as you talk!
You have to be the one that’s in control of the conversation. So your approach should be “answer and ask”, or “acknowledge and ask”. Make sure that your questions are structured so that whatever answer they give you, you have a roadmap to guide the conversation.
19. Rehearse your talk
If you want to learn the blueprint of the call, you can always record it on your phone. While you’re driving, just listen to the recording over and over and over. By the end of a week, you will have the call blueprint memorized entirely. Investing in a couple of good scripts helps you say the right things at the right time.
20. Only meet with your A-buyers
The only people you should meet with are your A-buyers. Focus on your dollar productive activities. As a realtor, you get paid to do four things: list, prospect, sell, and negotiate.
We have great news for our agents and brokers based in the US! Starting this month, Point2 powers the Homes for Sale section of US-based real estate website PropertyShark.com, which attracts more than 2.7 million visitors from across the entire US, every month! If you already feature your listings on our main consumer search portal Point2 Homes, the benefit is doublefold — they’ll get more exposure and they will automatically enjoy priority placement on PropertyShark as well!
For home buyers, the great news is that they can now enjoy the same house hunting experience available on Point2 Homes on PropertyShark, too. The advanced filters, including homes with a price cut within the last 6 months, make home searches a lot easier and less time consuming.
Why add your listings on PropertyShark?
We know your top priority is to attract more traffic to your listings and business, so here are some of the benefits you can enjoy when you bring your listings to PropertyShark:
Give your listings top visibility with featured ads!
If you want your listings to benefit from maximum exposure on PropertyShark, then the best way to do this is through a feature included in your Point2 Agent package called Featured Ads. By using this option, your listings will appear at the top in searches on our main consumer search portal Point2 Homes. Once you feature your properties on Point2 Homes, they will automatically be showcased on PropertyShark as well.
Your listings and services will be among the first the home buyer sees, which, in turn, helps you connect with more leads. To bring more value to the ads, we also display your featured listings in the Saved Search alert emails, an option used by thousands of potential homebuyers.
What’s even better, you can benefit from up to 20 free ads, depending on the package you choose.
Who can add their listings on PropertyShark?
Any real estate agent who’d like more exposure in the U.S. can add their listings on PropertyShark — and several other popular consumer portals at no additional cost — when they become a Point2 Agent subscriber.
Depending on the plan they choose, Point2 Agent members enjoy a set of top-of-the-line lead-generating solutions meant to help them close more sales. If you need a mobile-friendly agent website, in-depth prospecting and reporting tools, the option to distribute your listings to popular consumer portals and other powerful advertising features, check out the packages offered by Point2.
If you are already a Point2 member, the great news is that it’s extremely easy to distribute your listings on PropertyShark! Just head over to the online office and select the website in the list of distribution sites. Then, feature your listings on Point2 Homes and they will automatically enjoy top visibility on PropertyShark, too.
The real estate agent is a free spirit in our society, and a real estate career can offer opportunities for a great life. Imagine a way to plan and run your business, a strategy that doubles your business just because it raises your awareness of the right things. Below are some tips on how to build a successful strategy into your real estate career.
1. Determine What Your Main Goal Is
Make a note of this: What do you want? For a real estate agent, it’s most likely these three things: more sales, which means more income; more personal time which means peace of mind; more confidence in your business and in yourself.
So write down these three words: sales, peace of mind, and confidence. Right now, which of those do you want most? Just circle one.
2. Look at Your Strengths
How do you improve by large amounts in one year, and then keep improving? You do that by looking at your strengths and weaknesses and determining which of these strengths and weaknesses, if you worked on them, would give you the most and fastest improvement.
Write down what are currently your three greatest strengths or skills that contribute most to your success in your business.
3. Also Look at Your Weaknesses
What is one weakness that most stands in your way? Pick one right now write it down.
4. Determine Whether You Should Strengthen your Strengths
Often it’s best to strengthen a strength. As a popular expression says: an amateur does a thing until they get it right, a professional does a thing until they can’t get it wrong.
5. Determine How to Treat Your Weakness
While sometimes it’s best if you strengthen a weakness, sometimes it’s a waste of time. Instead, you may want to either strategize around the weakness, or delegate it.
So look at the one weakness you wrote down. Would you prefer to strengthen it, strategize around it, or delegate it?
6. Sometimes You Can Also Delegate Your Strengths
Surprisingly, sometimes you want to delegate your strengths as well. Because you’re good at something, you can then train and supervise someone else, in order to save your time.
7. Evaluate your Skills
Next, you should evaluate YOUR SKILLS. Below is a model of all the skills or skillsets for a successful real estate career, and you have just 10 seconds to evaluate each one from one to five.
8. Sales Skills
Write the words “Sales Skills”. Are you confident in your sales skills? Do you lead with questions, or do you talk more than you ask questions and listen? Rate yourself from one to five.
9. Prospecting and Lead Management
Write “Prospecting”, then write down these four words:
Each of those four – Generate, Contact, Convert, and Follow Up – is a prospecting skill or a lead management skill. Rate your current skill level for each one, and make a note whether each one is a strength or a weakness.
10. Listing Presentation
Next, write “Listing Presentation“, and then write “70%”. If you’re getting more than a dozen listings a year, and you’re getting 70% of the listings you go after – if 70% of your listing presentations turn into listings – it’s probably a strength. Even if you want to improve your listing presentation, it’s probably a strength. So judge your current skill level at your listing presentation from one (low), to five (high).
11. Buyer Presentation and Working with Buyers
Write the word “Buyers”, and then write “70%” again. If you’re selling over a dozen buyers a year – so you’ve got over a dozen buyer sales a year – and you’re selling over 70% of the buyers you begin working with, that’s probably a strength. Again, judge your current skill level on a scale from one to five.
Write “Negotiating”, but this time, write “80%”. If you’re selling more than a dozen houses a year and you’re successful with 80% of the offers you negotiate, and 80% of the time you get the price that you recommend to the seller in your listing presentation, then it’s probably a strength. Rate your current negotiating skill level.
13. Traditional Marketing
Now write “Traditional Marketing”, and then write these three words: Sphere, Farm, and Brand. Here are the questions you should take into consideration:
So consider your traditional marketing efforts and rate yourself on a scale of one to five.
14. Internet Marketing
Then write “Internet Marketing Strategy”. The question is: do you have a clear, measurable internet marketing strategy that includes social media, a website, and paid marketing opportunities? Rate your current skill level.
Write “Service”, then write these three words, which define your service:
Do you communicate regularly on schedule? Are you consistent in the service you deliver? Do you use checklists to confirm and ensure that consistency? Rate yourself on a scale from one to five.
16. Goals and Results
Write “Goals” and these three words: “Annual, Monthly, and Weekly”.
Do you have annual, monthly and weekly goals? You need to know what your goal is for a specific week or month. Rate yourself on a current skill level of one to five.
17. Attitude and Motivation
Now write “Motivation”, and then write these two words: “Focus, control”. Do you stay focused, or is it easy for distractions to disrupt your day? Does your attitude control you – are you able to shift your attitude and control it? Rate yourself on a skill level of one to five.
18. Time Management, Planning and Systems
Write the word “Systems”. Your current skill level with all of these really comes down to Systems. So, rate your current skill level in “Systems” which include your time management, planning, and organization.
19. Assistance and Real Estate Team
Only if this is relevant to you, write these 6 words down:
These are the skills necessary for you to build a successful real estate team. Rate your current skill level for each of them.
20. Decide How to Manage your Strengths and Weaknesses
If you followed through to this point, you should probably know by now what your strengths and weaknesses are. Choose the skills with 5 stars and the ones with 1 star and decide whether you want to strengthen, strategize, or delegate the fives and the ones.
Look at your notes and your ratings of each skillset, and pick at least one strength that would be your highest priority to work on and circle it. Do the same with one weakness: pick one that is your highest priority and which may be costing you the most, and circle that.
21. Set Goals Based on Your Sales History
Imagine a simple way to set your goals and measure your results that doubles your business just because it raises your awareness of the right things.
Do you have annual and monthly sales goals? Set your goals for each month based on your history of sales so you’re setting them more intelligently.
22. Set Goals Based on Contract Date Instead of Closed Sales
Far too many agents set their goals by closed sales or income, and that puts them out of control. So, for the purpose of managing your business, setting goals, and having control over your business, you must set your goals each month for what you put under contract.
23. Add a Weekly Results Goal of Initial Appointments
Do you have a weekly results goal? Most agents don’t have a weekly results goal, which poses a problem.
Many agents have an activity goal, e.g. how many calls they will make to make in a week, how many mailings, how many notes to send people, or how many people they’re going to visit. The problem with activity goals is that they often will frustrate you and burn you out.
You want to have a weekly Results Goal, and the only effective results goal is initial appointments. Another way to say initial appointments is “a new client”. The number of new clients you need each week is surprisingly small, but this leads to more focus, more motivation, and even more importantly, it reduces frustration and self-criticism; it makes you feel better about yourself. Activity goals lead to burnout, while a results goal fuels your motivation.
This is one of the keys to doubling your business because initial appointments per week is the single goal that leads to more focus, more motivation, dramatically increases production, and reduces frustration and self-criticism.
24. Create a Daily System
A daily system is a set of things you do every working weekday. You do them in the same place (at your office or your home office), at the same time, and you get started in the same way. Ask yourself this question: What are a couple of the things that you do every day, or, if you did do them every day, would make your business even more dependably successful?
25. Create an Activity System
You should also have a set of activities, which is a very comprehensive list. You shouldn’t do all of them every day, but every consistently successful agent does a group of these activities every day in a systematic way.
26. Have a Weekly System
You should also have a weekly system, which is just simply something you do on the same day of the week. For example, on Monday you focus on initial appointments. On Tuesday, you look at skill development. On Wednesday, you could focus on marketing, which is hugely important to every consistently successful real estate agent’s business. On Thursday, you could touch base with every listed seller, every pending client so you’ve had the highest possible quality service, and on Friday you could take time to think and strategize.
27. Start Implementing the Systems Slowly and Improve Them Over Time
This is a lot to take in, so you need to start with one system at a time, maybe even one day at a time. But here’s the key: you don’t have to get it right, you just get it going and keep improving it. Just start showing up every day and pick one or two daily habits, start with the minimum and grow from there.
Consistent daily and weekly systems are a very powerful way to improve your business performance.
28. Putting All of It Together
The key to putting all of this together into an overall strategy is to think. Take 5 minutes every day to look at your goals and your measured results. Every day, where do you stand in relationship to your appointments sales goal for the month? Based on that, you make decisions and commitments for the day.
Once every week on Friday first thing in the morning, take 30 minutes (longer if you like) but no phone calls, no emails, no texts, just look at your numbers, look at your strategy, think about the past week and make commitments for the upcoming week. You do this on Friday so you can go into the weekend with more peace of mind, more confidence, more focus, and that carries over into every day of your business and your life.
A website without visitors is like a rock concert with no audience: sad and pointless.
There are a number of ways to get traffic to your website, and SEO is one of the most important. Even basic SEO, if done correctly, can sometimes have a big impact on your bottom line. And since it’s not that difficult to follow a few simple rules and guidelines, and to avoid some no-no’s, SEO should be on every agent’s and property website owner’s to-do list.
What is SEO?
SEO stands for Search Engine Optimization and is a range of methods and techniques you can use to have search engines (like Google and Bing) show your website within the top results for certain words that are relevant for your business, which are called keywords. You find out what words people are using to search for homes or houses for sale in your area, and you improve your website so that search engines recommend your website to those people.
What Does it Mean for Your Business?
Doing SEO for your real estate website will make it easier for potential clients to find you. This is why SEO is important: it brings your business in front of potential clients in the online environment.
Getting listed on the first page for commonly used search engine keywords will automatically send a lot of traffic to your website, and some of that traffic will convert into clients, improving your business and contributing to your success.
How Do You Do SEO on an Agent Website?
This guide will take you through each step required to properly optimize the website you created on Point2.com and benefit from at least a fraction of the huge amount of traffic that search engines can send your way.
There are 4 main steps in SEO:
1. Find the Best Keywords for You
Think of the audience you are targeting: people in your area that are interested in buying or selling homes, which means that your keywords should be specific to real estate in your area and relevant to your listings. Here are some examples, assuming that you are a real estate agent in Santa Ynez Valley:
Of course, if you have other types of listings, you should target them accordingly with keywords like: “your location beach homes”, “your location condos”, “your location coops”, “your location luxury homes”, “your location multi-family homes”, “your location vacant land”, etc.
2. Go Local
It’s much harder to optimize for a general keyword like “real estate agent” than for a more specific keyword like “real estate agent in Santa Ynez”. Also, optimizing for a more specific keyword increases the odds of your visitors converting into clients because the searcher is further along in the buying cycle than in the case of general keywords. You can be sure that a person who is looking for a “real estate agent in Santa Ynez” has that specific area in mind.
3. Use Google’s Keyword Planner to Uncover More Keywords
The Keyword Planner is a free tool from Google that can uncover what are your most valuable keywords. The tool’s purpose is dual-fold:
To give additional suggestions for keywords
To estimate how much monthly traffic those keywords receive in Google
Here’s how to use it: Go to the tool’s location and log in with your Google account. If you don’t have one, create a new account (it will take just a few minutes). Then simply type in some keywords you think people might use to search for what you provide, including your geographical area (e.g. “Santa Ynez real estate”). It will give you a list of related keywords and their search volumes.
4. Complement Keyword Planner with UberSuggest
Another very useful keyword research tool is UberSuggest. You can use the tool to quickly find new keywords not available in the Google Keyword Planner. UberSuggest does this by retrieving all of Google suggestions from related searches.
If you want to delve deeper into this topic, check out this great keyword research guide on the Ahrefs blog.
5. Use Your Keywords in the Page Title
Each webpage has a title that can be seen at the top of the browser, but must not be confused with the heading. The page title (also called title tag) is much less visible on the site itself, but is the first element that appears in the search engine results.
Here are a few examples of good page titles you can use for various page types:
6. Keep Your Page Title up to 70 Characters in Length
Google will only take the first 70 characters of your titles into consideration. If you have to go beyond 70 characters, make sure your most relevant keywords are at the start of the title tag.
7. Make Sure Your Page Titles Are Unique
Each page title should be unique (must not be found on other pages).
8. Place Your Most Important Keyword at the Beginning of the Page Title
The closer a keyword is to the beginning of the page title, the better the chances of that page ranking for that keyword.
9. Write a Compelling Meta Description to Increase Click-Through Rate
The meta description is a piece of text that only search engines can see. It’s what often shows up under the clickable title of a search result. You should include your top keywords here too, because a good meta description can considerably increase the number of clicks from the search engine results to your website. Here are 8 tips on how to write killer meta descriptions to increase your CTR.
10. Keep Your Meta Description up to 150 Characters in Length
A good meta description is roughly 150 characters long and is a concise explanation of the contents of the web page. Preferably, it should contain a call to action that entices people to click on your page in the search results.
11. Use Meta Robots on Pages You Don’t Want Indexed
The meta robots tag is a page attribute that you should use sparingly, only for pages that you want to keep out of the search engines. These pages will never get indexed and will never contribute to rankings. You might want to do this for various reasons, like private offers.
12. Add Relevant Web Page Content
The content that you have on each page is extremely important for the success of your website. And it’s not only your visitors who want to be swept away by what you have to say – search engines appreciate the same thing.
13. Make Your Content Engaging
There are a few things you should take into consideration when writing the content for your pages in order to make search engines like you, but as a rule of thumb you should always focus more on the real people reading it, not on Google or Bing.
Search engines are continuously trying to improve their algorithms to offer people valuable content, and they’re getting better and better at it. If real visitors don’t like your content, search engines will eventually find out using various methods, like tracking visitor behavior.
If Google sees that visitors tend to go back to search immediately after they have clicked on your website, the logical assumption is that they didn’t like what they saw. Your website is then likely to be downgraded so as not to appear so high in the results for the same search terms.
14. Only Use Unique Content
If you copy articles from other websites and paste them into your site you will find it extremely difficult to attain good rankings in the search engines, because duplicate content can suffer penalties in the search engines.
15. Use Your Keywords Throughout Your Articles…
Have your targeted keywords appear naturally throughout the article – Don’t force your keywords in. For example, if one of your keywords is something like “homes in Santa Ynez buy”,
don’t add it in that form in the article. It’s much better if you use these words in a more natural order, like “buy homes in Santa Ynez”.
16. …But Don’t Overuse Your Keywords
Having a keyword appear 2-3 times is enough in a 300–500 word article. Overusing your keywords (also called keyword stuffing) is bad for readers. Search engines can detect keyword stuffing, and it’s not a good thing if they come to the conclusion that you’re trying to exploit them.
17. Put Conclusions at the Beginning
Then continue with explanations of your claims. This will keep visitors reading and will improve your metrics for user behavior, which, as mentioned before, is another signal for search engines that your content is high-quality.
18. Make Your Content Easy to Read
People nowadays are used to skimming, not reading articles. Use short paragraphs (3 or 4 lines), use lists, headers, titles, and subtitles.
19. Make Titles and Subtitles Informative
If you can include your keywords in there, do so, but if it doesn’t look natural, don’t. In any case, make them concise and informative, because nowadays people are so used to quick social networking and browsing that more and more of them don’t read anymore – many just scan articles for what they are looking for.
20. Tell a Story
People love stories. They will give you more attention if you take them on a journey.
21. Use Relevant Pictures
A picture is worth 1,000 words and makes your content more enjoyable. Try to reduce image sizes as much as possible (without sacrificing quality). Here is a great guide on optimizing images for SEO.
22. Use Simple Words Instead of Complex Terms
This is self-explanatory. You want to make your content as easy to read as possible.
23. Write List-Type Articles
People love list-type articles (like this one), because they are easy to read. Writing articles like “10 Reasons Why Living in Santa Ynez is Awesome” can bring you a lot of exposure, and eventually clients.
24. Create Infographics
Infographics are also very popular, because they present information that would otherwise be harder to digest, into a graphic format. Real estate market trends in your area are a good starting point for successful infographics.
25. If you Can, Mention Your Name, Address and Telephone Number Somewhere at the Bottom of Your Page Content
This will help with local real estate SEO, meaning that you will get better chances of ranking for generic terms like “real estate agent” if the person who runs a search using this keyword is located close to your area.
26. Use Image Alternative Text
The image alternative text is a piece of text attached to an image that can be read by search engines, which use it as a clue to know what the image is about.
If you have a Point2 Agent website, you can edit the image alt text in your online office. Go to the page where you want to add the image and click on the Edit Content button. Then you can use the text editor to upload an image. After you do that, right click on the image and select Image Properties. You’ll see the “Alternative Text” field just under the image URL. Insert a descriptive alternative text for your image, up to 4-5 words in length.
27. Use H1 Headings
H1 headings are most prominent article headings to your visitors, but are important for the search engines as well. Usually, the H1 heading lets visitors know what the page is about. Insert your most important keyword here, but make sure that it attracts the attention of your visitors as well.
28. Also Use H2-H6 Headings
Use H2 – H6 headings for subsections of your page. A good parallel would be with a book. While the H1 heading is the name of the book, H2 headings are the chapters.
29. Submit a Sitemap
A sitemap is a file that contains a list of pages on your site that you can submit to the search engines. It is extremely useful if you want Google (or other search engines) to find out about all your pages and index them accordingly.
Every Point2 website comes with an automatically generated sitemap in a format that’s recommended and acknowledged by Google. All you need to do is log in to your Webmaster Tools account and submit it.
30. Decide on an Own Domain or a Subdomain
When you sign up for an agent website with Point2, you are by default given an address such as yourusername.point2agent.com, which is actually a subdomain of point2agent.com. However, purchasing your own domain can be beneficial both in your branding, as well as in your SEO efforts.
31. A Good Domain Name is Important
A good URL can go a long way in attracting extra traffic from the search engines. Besides the obvious branding reasons, it can also yield better click-through rates from search engine results. An important thing to note is that as a domain gets older, its strength in the search engine results increases. Consequently, direct ownership of the domain is recommended.
32. Choose a Brandable Domain Name
When you choose a domain name for your business, the most important thing to consider is your brand, and to a lesser extent, your keywords. For example, a good combination is “brand + real estate”. In the case of property sites, a good option is for the domain to contain the property’s address. Also, it should be relatively short and easy to remember.
33. Attract External Links to Your Website
Every time another website links to yours, it acts as a vote that the other website gives you. The more votes you have, the better, because when search engines find out about them they will know that people are talking about your website and this will result in good rankings.
What is very important in a backlink is the clickable text, also called “anchor text”. This is another strong signal that search engines take into account when evaluating your relevancy to certain terms. When you build your backlinks, having your target keywords in the anchor text of some of them can be really useful for SEO.
Link building is hard work, in fact it’s the most time-consuming aspect of SEO, but it’s worth your while if you do it right.
34. Publish News Items on Press Release Websites
This method can get you some good links, and if the press releases are picked up by large sites, you’ll see a boom in traffic and in backlinks. Do this if you have a real event to communicate. Here’s a small guide on how to do this properly. Two very good press release services are PrWeb.com and Pr.com.
35. Get Involved in Discussions on Forums and Real Estate Networks
Whenever you find a forum or a real estate social network discussing topics related to the real estate niche, or better yet, discussing the real estate situation in your area, it’s a good idea to participate in those discussions.
36. Find Local Blogs
Participating in discussion on local community websites will increase your local SEO authority, which means you’ll rank better for searches coming from your area and for keywords that include your area.
37. Guest Posts on Other Blogs
This is one of the most effective link building methods. There are a lot of bloggers out there that will agree to publish your article on their website. In that article they will usually let you add a link to your site.
38. Create Real Estate Videos
Real estate video marketing is becoming the norm. If you have a property site, create a video with images of the property. If you have an agent site, create a video showing more properties, and maybe some information about the real estate activity in your area and about you. Then upload the video on the major video hosting websites (YouTube, Dailymotion, etc) and place a link to your website in the description of that video.
39. Add Value
Don’t comment on blogs or forums just with the intention of getting a link. Try to add real value to the discussion, help people when they have questions, follow up on your conversations, and be a valuable asset to the community.
40. Don’t Use Automated Software to Get Backlinks
No matter what you do, don’t use software that automatically gets you inbound links. At first it may sound like a good idea to get thousands of links with no effort, but the links obtained this way are unnatural and practically useless. This method can get you penalized by Google or even banned. This is a big no-no in SEO and you should avoid it.
Tip: Create a natural backlink profile by getting links from various types of websites (try getting links using all the ideas in the list above) and by using varied anchor text. Although having your keyword in the anchor text is good for you, if each and every one of your inbound links have the same keyword in the anchor text, this doesn’t look natural to search engines and it makes it harder for you to get good rankings. Besides your keyword, use anchor texts that are variations of it, and even use your name or your website’s URL as the anchor text from time to time.
41. Add Your Business to Google My Business
Having a listing in Google My Business dramatically increases your chances of showing up in the special results package called the “3-pack” that Google often shows when somebody searches for a business in a particular area.
42. Ramp Up Your Social Media Marketing Presence
Facebook, Twitter and Google Plus profiles are essential for your social media presence. If you get people to talk about you, it’s going to help your business. Be active, add people on Facebook, follow people on Twitter, and be genuine.
43. Consider Other Social Media Outlets as Well
Although Facebook, Twitter and Google Plus are considered by many to be the most important social media sites for marketing, there are also other resources you can use if you want to maximize your social visibility, like LinkedIn, Pinterest and YouTube.
44. Use Google Analytics to Measure and Track Results
How do you know if your real estate SEO efforts have been successful? It’s pretty easy actually: use a free online service that allows you to monitor your traffic.As a matter of fact, one of the best visitor tracking services comes from Google and it’s free: Google Analytics.
Point2 Agent gives you the option of adding your Google Analytics tracking ID in just a few clicks. You just go to the Page Name and Search Engine Information area and scroll down to the bottom, where you’ll see one field called Google Analytics Tracking ID.
In order to get that ID, first you need to go to the Google Analytics homepage and login with your Google account. If you don’t have one, you can create one in a few minutes.
45. Link Google Analytics to Google Webmaster Tools
You can link your Webmaster Tools account to your Google Analytics account which you already verified by going to the Webmaster Tools homepage and clicking Manage Site next to your website, and then click Google Analytics property. You then select the web property you want to associate with the site, and then click Save.
46. Track Your Keyword Rankings
If you have only a few keywords in your list you can track your rankings manually by running searches on the search engines you are interested in. Usually Google and Bing are the ones that will send the real traffic. It’s recommended that you use Google Webmaster Tools to check your rankings.
If you have a Google Webmaster Tools account and you verify your site, you just go to Search Traffic -> Search Analytics in the left navigation menu. You’ll be able to see what keywords brought you traffic, and what their ranking positions are.
Finally, a website with visitors is not very useful if those visitors don’t convert into targeted real estate leads, so make sure you have a clear call to action. This might be a contact form, a click-to-call button, etc. Whatever it is, make sure that it’s clearly visible and your potential prospects can contact you easily. If you want to learn more about conversion optimization, read these 100 conversion optimization case studies.
Real estate SEO is not that difficult to do, but it requires you to follow a set of rules and guidelines. If you don’t, it will be harder for your website to get organic traffic. And if you don’t have traffic, you’re losing big time on potential clients. So roll up your sleeves, take a deep breath and start working on your online visibility. Point2 is here to help!
You help clients buy and sell properties, and you know how important it is to have a good real estate team around you. But even though you’ve worked hard to build your business, there may still be tricks you haven’t tried yet. We think we’ve uncovered some cool tips – as well as some regular ones – so read on to find out 53 efficient ways to grow your real estate team.
The Members of Your Team
1. Get the right members for your team. The office manager, a real estate assistant, a driver (can be useful when showing clients properties where parking is difficult), a concierge (some offices have somebody who greets everybody), and others.
2. Hire agents. Of course! These are special people, and they will make up the largest part of the team, so from here on we only discuss agents. Here are 7 tips on how to pick a real estate agent.
3. Remember, you don’t have to hire continuously. Some people are natural team builders, but for others it can be better to build a team slowly.
4. Get yourself a business, not a job! Eventually you may have a team that is so good that you don’t need to be there.
Employee Selection Criteria
5. Aim for quality. Quality is better than quantity. The right people, well-motivated, will generate more real estate business than a much larger team of people who you might think twice about keeping on your payroll. Here are 5 tips to create top producers.
6. Hire slow, fire fast. People who don’t accept the company culture (which may well be more work than they’d have to shoulder in other companies) need to get out…. fast.
7. Get the job done. The people you want in the office are people who are doing the business, not just talking about doing the business!
8. Demand commitment. Commitment to the real estate industry is a key to success.
9. Hire energetic people. Energy is a key personal asset for any potential real estate agent to have!
10. Consider other industries also. Recruiting from outside the industry often brings good results, as such people are enthusiastic and ready for a new challenge.
11. Don’t tolerate bad habits. Agents who have been in the business a long time may have developed bad ways of working and aversions to some aspects of the job.
Ways to Find New Agents
12. Be alert and on the lookout. New agents can be found in many places! Some examples follow.
13. Offer the waitress your business card. She’s impressed you many times with her customer-care skills – she may be a potential agent.
14. Consider salesmen and the other customer service professionals you meet. They might also enjoy a career change.
15. Consider your clients! If any among them seem especially bright and energetic, you might consider recruiting them.
16. Use social media. Using e.g. MeetUP you might get to know people who are interested in a real estate-related subject, some of whom might be potential agents.
17. Talk to friends who are competitive sports people. These folk can be suitably motivated individuals.
Important Characteristics of a Potential Agent
18. Makes a good initial visual impression. The first impression an agent makes on a client counts for a lot.
19. Dresses correctly. Men need to come to work every day clean shaven and wearing a shirt and tie.
20. Looks successful! Clients are probably making the biggest investment of their lives, so they want their real estate agent to look like a winner.
21. Creates a good audio impression from the get-go. The moment when an agent first picks up the phone to speak to a client counts for a lot.
22. Has a firm handshake. This is very important.
23. Is a company representative. Agents need to present the culture and beliefs of the company they are working for.
24. Is positive. An agent must not be overly negative, a moaner, a drama queen, etc.
25. The same but different! One idea of what makes the perfect agent is somebody who has a similar personality to your own but whose strengths complement your weaknesses.
26. Has ambition. You didn’t really need us to tell you this!
Procedure for Selecting an Agent
27. Get the candidate to meet with the operations manager. This member of staff pretty much runs the office, so the agent had better get on with them!
28. Introduce them to the boss. The boss will almost certainly know how to do an agent’s job, so there’s no hiding here!
29. Make them take a CALIPER Profile. This doesn’t give a yes or no, but it says what an applicant’s strengths and weaknesses are.
30. Introduce the candidate to the rest of the team. They’re going to have to get along.
31. You’re hired! But only if the candidate passed all the stages and the team agrees they would be a ‘good fit’.
32. Try hiring on a trial basis. Some agents might pass all the above tests and yet still not ‘fit’!
33. Don’t give up. It really can take time to find the right people.
Create a Productive Office Culture
34. Stay ‘hungry’! This makes people work, and everybody can own the idea from the moment they wake up in the morning.
35. Encourage cooperation rather than competition between colleagues.
36. Make a business plan for each employee. But don’t forget that people are different.
37. Make agents prospect daily. Approximately 100 calls per day is suggested.
38. Make sure agents perform. But make sure they perform in accordance with the company’s goals.
39. Encouraged agents to monitor their own success. We can all learn from our successes and failures.
40. Try role playing. We can all learn for each other, even experienced professionals can learn from younger ones.
41. Try a ‘call night’. Make calls together – e.g. from 5:00-7:30pm – and then critique the calls afterwards.
42. Try letting new recruits ‘shadow’ you. They would learn so much while you conduct showings and open houses.
43. Train your employees. Maybe with as many as 100 hours per year.
44. Have confidence in your agents. Agents feel confident when the company instills that confidence in them.
45. Define roles clearly. This can be the difference between a successful team and a weak one.
46. Leaders should lead. Leaders should want a team under them not so they can pursue they own selfish ends – they should really want to lead a team.
Important Characteristics of a Successful Agent
47. Train your agents to ask questions. They will discover their clients’ needs, regardless of any culture difference.
48. Train your agents to listen. It’s better they find out about the client than talk about themselves.
49. Train your agents to be (gently) inquisitive. The clients’ future plans – e.g. what they will do with money from a property sale – might result in further business for the agent.
50. Encourage agents to manage their time well. They have to be able to make call after call, and also to know when they need breaks.
51. Make sure agents do not ‘wallow’. When a deal goes sour they need to be able to move on quickly and say “next!”
52. Encourage your agents to feel like ‘partners’ in the team. This tends to result in successful agents and a successful team.
53. Encourage agents to be organized. They should prepare their day’s calendar the night before.
So, now we hope you feel inspired to take your team to a new level! Maybe you now feel that the time is right to make that staff change you’ve been considering. Or maybe you realize that the waitress or salesman you’ve thanked so often might just start thanking you for a job offer! Then one day your business will start taking care of itself.
At the beginning of this year, we predicted that 2016 would be awesome, as we expected traffic on our listings portal Point2 Homes to break new records. Well, only 3 months have passed since and it looks like things are very much on the right track.
Once again, we registered all-time-high values in traffic and leads. Over 19 million pages were viewed by potential homebuyers, sellers and renters last month, while leads went up by 70%.
Here are, at a glance, our achievements in March:
Website Traffic Surpasses 3 Million Visitors. Canada Sees the Biggest Increase
Registering 3.17 million visits, Point2 Homes saw an increase in traffic of 33% in March 2016 compared to the same month last year. Most visits — more than 2 million– came via search engines (Google, Bing, etc.), where our listing pages rank very high, attracting more potential home buyers.
A quick search using keywords such as “homes for sale in [city]” will show you that we rank in the top 5 Google search results for most major cities in Canada (Toronto, Ottawa, Vancouver, Montreal, etc.) and several counties in the US:
Traffic increased the most in Canada — a 61% year-over-year rise, which translates into 1.86 million visits. In the U.S., the increase was more modest — 12% — totaling 1.09 million visits.
Agents, rejoice! The number of leads is now up by 70%
We’re really glad when we can deliver one piece of great news after another to our Point2 agents. In February we worked on enhancing one of our most popular feature — the featured listing and agents ads — in order to ensure the maximum visibility to our real estate clients.
Then March came with even more reasons to get excited — the number of potential home buyers taking a step toward contacting agents on Point2 Homes grew to an incredible 230,000, which marks a 70% year-over-year increase.
If you’d like to tap into Point2 Homes lead generating potential, all you have to do is get the Point2Agent marketing package which includes a generous number of listing and agent ads together with other top-of-the-line advertising options for real estate professionals.
Good news is piling up here at Point2! After opening up the year with record-breaking traffic values on Point2 Homes — our real estate listings website — we’re happy to give you another reason to love being a Point2 agent: we’ve enhanced the Featured Agent and Featured Listings Ads, to maximize your exposure!
With no further ado, here are the 4 steps we took in order to ensure that more potential home buyers can find you, our agent, and your listings a lot faster:
1. We doubled the exposure options on the listings pages, adding a second Featured Agent ad;
2. We devoted the Agent Directory solely to our Point2 agents so that interested home buyers and sellers find you more easily;
We’re very proud that our Directory ranks very high in Google searches. Simply Google real estate agents in Toronto or Ottawa, for example, and you’ll see that we appear in the top 3 search results.
3. We gave featured ads preferred placement inside the Saved Search email alerts.
The number of Point2 Homes visitors who signed up to receive new listing feeds directly in their inbox has exploded in the past year – a growth of over 40 times what it used to be last year — and continues to grow by around 100% each month. This can only translate into more leads for you!
4. We boosted the exposure of your listings by making them visible on more pages on Point2 Homes – for example, in the ‘You might also be interested in’ section.
How to benefit from Featured Agent and Listings Ads on Point2 Homes
Featured Ads are a free advertising solution part of our complete suite of online marketing tools for real estate agents. Depending on the plan, agents can enjoy either 1 or 5 free Featured Agent Ads per month and either 3 or 20 free Featured Listing Ads per month, a total of up to $6,000 worth of ads each year.
The results seen by our customers have been manifold:
• more exposure: ads enjoy preferred placement on many listing pages;
• more leads: more than 18,000 listings are browsed on our website every hour;
• enhanced authority for agents’ brands: featured agents will appear as local experts in the area.
Featured Agent and Listing Ads on Point2 Homes have been growing in popularity among agents in Canada, the U.S. and international locations, mirroring our real estate listings website’s robust traffic growth and improved user experience, especially on mobile devices.
As we announced earlier this month, 2016 promises to be a terrific year! We expect the number of visitors to go over the 3 million threshold, and the average number of visits per day to surpass 100,000. If your listings are featured on our listings portal, this should sound like music to your ears – or perhaps the sound of leads arriving on your website.
Haven’t added your properties on Point2 Homes yet? Sign up for a Point2 Agent account and get your share of leads from Point2 Homes!
As a real estate agent, when it comes to positioning yourself as a celebrity authority, you want to make sure that people remember who you are. It’s one thing to give them a business card with your photo on it, and it’s a totally different thing when they see you on video and you show up at the door. This creates a continuity between what they saw on video and what they see at the door, making prospective customers feel that they already know, like, and trust you. That’s really the powerful thing about video marketing: it is a very engaging medium that pulls people in. So without further ado, here are 73 tips for real estate video marketing to propel you into the new age.
Why You Need Real Estate Videos
1. 95% of a message is retained when people watch a video compared to 10% when they read something.
2. 96% of consumers find videos helpful when making a purchase decision online.
3. 58% of consumers consider companies that produce video are more trustworthy.
4. 71% of consumers say that videos leave a positive impression of the company.
5. 78% of home sellers would prefer to work with a realtor that is using video in their marketing.
6. 75-80% of all mobile traffic (from cell phones, tablets, etc) will be video.
7. 1/3 of online activity right now is watching video.
8. 3 boxes about a client’s attitude towards an agent – “know, like, and trust” – are ticked by a good video.
9. Customers expect more all the time, so you need to keep up.
10. The largest percentages of buyers are the Generation X/Generation Y segments – and they LOVE technology!
Marketing Advantages of Using Video
11. Learning real estate video marketing will make you a ‘Smart Agent’.
12. It will also position yourself as a ‘celebrity authority’.
13. Video will help make you the “go-to person” for real estate deals.
14. The more technology you use, the more you tell your clients that you care.
15. And the smarter the technology you use, the more you tell your clients that you are smart.
16. Maybe you can quit doing all the cold-calling – video might just help you cut that down to zero.
17. Differentiate yourself from the others: To the casual observer, real estate agents can all seem rather the same – but not after they’ve seen your video!
18. Experience shows that it pays to let clients experience you before they get to meet you.
19. Video changes your usual message: no longer just “We sell homes”, but “We’re communicators!”
20. Anything to replace the “You’re a pushy salesperson” opinion is good – your video makes you look more human.
21. Film is magic, and when your magic kicks in, clients make a conscious decision that you’re the person they want to work with.
Hardware You Need to Record Real Estate Videos
22. Apple devices are recommended: iPad or iPhone.
23. Wide-angle lens – iPads have this built in – is a realtor’s best friend as you can shoot a whole room easily.
24. Wired microphones: hold in your hand or wear on a lapel. The wire attaches to the camera. They’re cheap.
25. Wireless microphones: 2 components, a transmitter and a receiver, giving you freedom to move around. Costs around $100-700.
26. Batteries: either replace them regularly or check them with a battery tester before each filming session.
27. ‘SmartLab’ mics don’t have batteries; they use power from your mobile device.
28. Know your microphone: Check the number of rings around the plug; 3 rings means that it’s a mobile device and you can plug it into your cellphone.
29. Tripod: Any one will do; a $30 model is good enough.
30. The complete, integrated setup: wide-angle lens, mikes, lights and a place where your mobile device can be slotted in. Take a look at HDHat.com.
31. A car! Walking people from house to house makes them cranky. But you knew that already.
Bite the Apple!
32. Apple’s iPad and iPhone are overall the best mobile devices to use. They can make your video look phenomenal.
33. The main advantage compared to Android is the apps available.
34. iPhone 6S is as good as a professional camera and is being used as one.
35. The apps ProCamera 7 and FiLMIC Pro will turn your iPad or iPhone almost into a DSLR quality camera.
36. Apple devices come with software to trim your videos .
37. iMovie: a full-blown video production studio, so you can shoot, edit, and upload from an iPad to the web.
38. Android doesn’t have the range of features and apps described here; you’d need to get e.g. WeVideo.
39. Most house-hunters use iPads (apparently): Stay cool with them and switch to Apple mobile devices, if you haven’t already.
40. Many useful tutorials – e.g. those by Michael Krisa – assume that you have an iPad.
41. And of course using mobile devices such as the iPad is moving the right direction, since we’re all going paperless.
42. Music: You cannot legally use whatever you like, so get royalty-free music – iMovie comes with a library of music.
43. Make your own resources! Film neighborhoods and important streets, post those videos to the web, and they’ll always be available for you to use in your marketing, at any time.
44. Software that helps you edit your videos: Animoto and Videolicious.
45. Software that sends video by email: BombBomb. Take a video of what you think is a client’s perfect house, then mail it to him.
46. Use Skype. Clients can even see a property in real-time: As you film it, they can be receiving it on their cellphone.
47. Software that puts video into a format that will play across all mobile devices: EasyWebVideo and Vimeo.
48. For PC (non-Apple) users: you maybe use the video app already built-in on your PC, or Sony Movie Studio or Adobe Premier Elements.
49. Outsourcing: Maybe somebody you know – perhaps even a schoolkid – can do all the work for a few dollars.
Tips & Tricks for Shooting Videos
50. Hold your device horizontally: this is how it was designed to be used for video, and it’s what people expect.
51. Use the ‘rule of thirds’ (divides the screen into 9 equal boxes). If your mobile device’s screen can display a grid, turn it on. The center of the object of interest – often your face – should lie at one of the intersections of these lines. The space to the side creates an anticipation of something to come – this mimics how we look at the world.
52. Nobody likes shaky video footage, as can happen with hand-held filming, especially at the beginning. Start the filming before you start the talking – you can trim the film later.
53. Try to be entertaining and engaging and maybe find a ‘hook’ – emotional content pulls viewers into a story.
54. Give attention to the visual details of the video – little things can ultimately make a big difference.
55. Audio is crucial, so use your voice: People may forgive a shaky image, but they’ll turn off if they can’t hear you easily.
56. Don’t just film a house: many buyers are looking first for a particular city, then a neighbourhood, then a street.
You’re a Star!
57. Be yourself! You may be surprised how charismatic you are when let your natural qualities speak for themselves.
58. If you’re shy in front of the camera even that may work in your favor, as ‘self-aggrandizing’ presentations can have a negative impact.
59. Celebrity means power. A woman once made videos ranking schools; the Board of Education’s attorney told her to stop as her rankings weren’t the same as the approved ones – she got lots of free publicity!
60. Sports fans: Get yourself a hand held mike and pretend you are your favorite sportscaster!
61. The more sophisticated and efficient you become at using the technology – building resources of media data and emailing them out daily – the more essential you become to your client base.
62. This might be your chance to become a ‘niche’ agent: housing for seniors, golfers, horse-riders…. you name it.
63. Use social media: Regularly post what’s new in your real estate world.
64. Take it up a level and invite your client to participate – in a coffee shop, or wherever – when you are making the video. After all, everybody likes to learn how to do something cool.
65. Post your videos on YouTube – and link to them, which will help you improve your presence in the search engines. You may not become as watched as that Keyboard Cat, but you’re now on video and you’re a star!
What to do Next
66. Just get started. If you can finger paint, you can edit video on your iPhone or iPad.
67. Sure you don’t want to look dumb, but you probably won’t – just get over yourself!
68. “It’s too expensive; it’s too hard to do; I don’t have time” – don’t make excuses anymore.
69. Making video is like anything you do for the first time – working out, swimming – it’s hard at first, but after a while it becomes second nature.
70. Enjoy yourself: The challenge of making videos that entertain and position you as an expert gets to be fun.
71. If you use what you’ve learned here when shooting a video, you will already be 80% ahead of most people in terms of quality and professionalism.
72. If you’re still not sure, try the comprehensive courses called ‘Tablet Video For Agents’ by video marketing guru Michael Krisa, visit his website www.thatinterviewguy.com, and read the articles he publishes in periodicals.
73. Get some new hardware, if you need it.
An easy way to get started is by creating a virtual tour in your Point2 Online Office. You can do that in an easy 3-step process that includes adding audio to your automatically generated virtual tours.
Has your blogging buzz died? Your creative flame dimmed to a flicker? Writer’s block is the foe of professional writers and novices alike. But your real estate blog requires consistent content to be effective.
For your Point2 blog to reap the most benefits, attract the most leads and showcase you as the expert you truly are, you’ve got to work through the rut. We have five tips to inspire your creativity.
Your office might not be the ideal location for inspiration when you’re blogging about your community. Draw inspiration from your surroundings by changing your surroundings! Grab your tablet or laptop and head to your favorite location in the neighborhood. You can draft your article in a word processor and then cut and paste it into the blog. This way, you aren’t reliant on locations with wi-fi. Truly find a place where you will be inspired!
Explore Industry Sites
Find industry-relevant topics on the Point2 Agent blog or the Yardi blog. You may also want to check out community events calendars, interior design blogs, lifehack and DIY blogs. Just be sure to give credit where it is due.
Surf Social Media
Hop on your favorite social media site for inspiration. Look up hashtags or keywords relevant to real estate and see what people are talking about. This is a great way to ensure that you’re writing about relevant, timely topics. Hint: allocate a set amount of time for “research,” or else you could waste hours on social media without writing a single blog post.
Stream of Consciousness
You might remember this exercise from high school. Sit down at your computer and begin to write whatever is on your mind. Give yourself about five minutes of free writing. (Don’t worry about punctuation or grammar.) Then, step back and see what you’ve got. Sometimes you just need to crank out seemingly random information in order to find something that truly interests you.
Ask a Friend!
Ask a coworker, friend or even a random person walking their dog outside what they’d like to see on a real estate blog. Need help with questions? Try a few of these:
Writer’s block can happen to anyone. Instead of getting frustrated and defeated, let the world around you help you through the rut!
What do you do to overcome writer’s block?
Today’s guest post comes to us from Erica Rascón, an online content developer and contributing editor for The Balance Sheet — the Yardi corporate blog.
We are very excited to announce the addition of WordPress blogs to our Point2 Agent Professional and Elite membership levels!
This new blog solution is fully integrated with your existing Point2 Agent account and can contribute enormously to the SEO of your website.
Here are some WordPress blog highlights:
How do you get started? Easy: log in to your Point2 Agent account and go to the Blogs section at the bottom of the page. Then just click the button to create your blog (if you already have a blog, you can still create a new WordPress one). Voila, you’re now a real estate blogger!
We’ve created a number of FAQs to help you out along the way. You can access those here.
As always, if you have any questions or need help with this new feature, our world-class Customer Care team is just a phone call (or email!) away. They can be reached at 866-977-1777 or via email at firstname.lastname@example.org.
Have any questions about your new blog capabilities? Let us know in the comments below!
July was another record month for Point2 Homes!
Our real estate search website received a record 2.55 million visits, beating our previous record by 74,000.
The steady increase of visitors and searches on Point2 Homes is good news for Point2 Agent users. More traffic means more leads! More prospects than ever before are seeing your listings, your profiles and your ads on Point2 Homes. We think that’s pretty cool (and hope you do too)!
Here are a few other notable traffic updates from July:
That’s a lot of buyers and sellers who are out there looking for exactly what you have to offer.
If you’re a Point2 Agent Professional or Elite member, make sure you are using the free Featured Ads included with your account. If you need help setting these up or want to learn how to get more ads, get in touch with our free and friendly Customer Care team today.
If you don’t have a Point2 Agent account yet and you want to learn how you can get leads on Point2 Homes, click here.
Happy selling, agents!
Question: When prospective home buyers and sellers search online for agents and listings in your area, does your website appear in search results?
How about when you Google your name or your company’s name? Do you come up on the first page?
(Go ahead, Google away. We’ll wait.)
If you’re not getting the search engine placement you want, you’re not alone. While the algorithms that search engines use to determine search results change all the time, there are a few things you can do to make sure your website isn’t actively working against itself.
Here are 5 website tips that will help you secure a higher ranking:
1. Go mobile-friendly or bust!
As of last April, Google made a huge change to it’s algorithm. Basically, for your website to even appear in search results when prospects search from a phone or tablet, your website has to be mobile-friendly.
Fortunately for Point2 Agent users, our templates use responsive design to make sure your site works well on any device. Not sure your site is mobile-friendly? Contact our Customer Care team today, and they’ll help you out!
2. Use words wisely.
Keywords, of course. The days of keyword-stuffing may be long gone, but you should still optimize different pages of your website for different keywords, so people looking for the information you offer will be able to find it.
One thing we like to suggest is to think of questions that buyers or sellers might Google. Then incorporate those questions into your web copy. Here are some other keyword tips to help you out.
3. Write for humans, not robots.
Quality information that website visitors actually find useful trumps boring content written for search engine robots every time. The more the writing on your website appeals to and provides value to readers, the more time they will spend on your pages. And the more likely they will be to share your site with others.
(Wouldn’t you know it, those are both things that can help your site rank higher in search results!)
4. Update frequently.
Keep the content on your website fresh. Visitors don’t like outdated content. Updating the content frequently also attracts search engines to index your web pages more frequently. One easy way to regularly add fresh content to your Point2 Agent website is by maintaining a real estate blog.
5. Don’t underestimate social media.
Your social media channels can appear prominently in search results, helping you take up more space on the first page. In addition to your website, your Facebook page, Pinterest profile or Twitter account might appear in results, showing prospects that you are a local authority and total marketing pro. Make sure all of these pages link back to your agent website!
For more advanced search engine optimization tips, check out our free SEO guide for Point2 Agent users.
Are you stuck in a rut? Tired of making the same old prospecting calls?
Maybe it’s time to shake up your routine and get some new clients using prospecting techniques you haven’t tried before.
These four easy and effective prospecting strategies might be just the thing you need to kick start your sales:
1. Clean Out Your Inbox… Seriously
Do you have emails that have been sitting there for weeks (maybe even months)? Now is the time to get it cleaned out…and make sure it stays that way! Respond to all those lingering messages, ask questions, set coffee dates. You might be surprised at where that next lead is hiding!
2. Send Some Mail
We’re talking real mail: the kind with a postage stamp. These days everyone is so flooded with online mail that it’s nice to get the odd real piece delivered to your door. Think thank you cards, coffee gift certificates, anniversary and birthday cards, etc. Just don’t forget to include your business card!
3. Start “Free Home Evaluation Friday”
You’re probably already doing this for free, but why not showcase it? Post about it on social media, make a big deal about it and make it fun! People will start sharing it with their friends and before you know it, potential leads will be coming your way!
4. Join a Club
If you don’t meet new people, it’s hard to get new leads. So why not make it a goal? Join a local book, sports or activities club…or offer to speak at one! You will undoubtedly make some new friends, and maybe find a new buyer or seller!
Before you start prospecting, don’t forget to update your Point2 Agent website (here are 6 quick things you can do)! That way, if a prospect Googles you, he or she will be sure to see the best possible representation of your services and your listings.
What is your favorite way to prospect? Are you looking for more potential buyers or sellers?
Do you recommend that your clients download the updated Point2 Homes iOS app? You should!
The Point2 Homes app works great on both iPhones and iPads. Here are five reasons you should advise your home buying clients (and prospects) to download it today:
1. Find Homes Quickly
Users save precious time when looking for homes for sale. Get the best-matching results using the two easy search options: fill out the search form – add your targeted area and set the filters you want — or pan, zoom and draw a search area on the intuitive map. Then find out more about the home you like by tapping to see the details page, that includes photos of the listing.
2. Compare Listings in an Instant
Decide which home is a better fit by tapping on the Compare icon under the properties you’re considering. All the homes selected will be displayed side-by-side, so users don’t have to go back and forth between listings to compare features. You won’t find this option on any other home search app, as we’re the only ones in Canada that provide it!
3. Get Map Directions
Another convenient thing about the app is that it has a built-in GPS locator that shows you how to get from your location to the home you’d like to see. This means buyers can arrive to any listing or open house in record time, without using other resources for directions. You only need to have Google Maps installed on your iOS device.
4. Save Search Criteria to Use Later
We all have our dream home perfectly outlined in our minds. We know how many bedrooms we’d like it to have, where it should be located, and so on. Save your specific set of search criteria and get up-to-date results that match your pre-selected filters. You can even save multiple searches! Just select “saved searches” from the sidebar menu.
5. It’s FREE
See? We saved the best for last. Download it here and get comfortable, because you might not want to put your phone or tablet down for quite a while.
Of course, it doesn’t hurt that as a Point2 Agent user, your listings and agent information appears on the app as well. That should be reason enough to encourage people to use it. The more app users, the more exposure for you and your listings!
Have you checked out the updated app lately?
You know you should be emailing prospects and clients more often to drum up business. But sometimes sending another email just sounds so unappealing.
You’ve worked hard all day, made calls, shown homes, checked on your website leads and now you have to write sentences that make sense? What a drag!
Point2 to the rescue!
Here are three email scripts you can save, modify and use as you see fit to keep in touch with leads and possible referral sources.
Buyer Prospect: Listing Info Request
Just a note to make sure you were able to view the listing information you requested. If you had any problems, I would be happy to resend it another way or deliver it to you personally.
I’d love to get your thoughts on the home(s). Did it/any of them appeal to you? Did you get a good idea of what is available?
If you would like to see any home in person, let me know and we can set up a tour. I can get us access to new listings as soon as they come on the market.
Please feel free to call, email or text me for any further help or with questions about the buying process. Helping you find the home of your dreams is what I do!
Seller Prospect: Selling Tips
Thanks again for emailing/calling/chatting with me about selling your home. I would love the opportunity to help you navigate this process.
While you sort out your timeline and what you’re looking for in a new home, I thought I’d pass along some resources to make your home stand out to potential buyers. These articles and links should help:
Curb appeal and home staging can also really help your home sell faster and for more money. I work closely with some great landscapers, contractors and home staging experts on a regular basis. Let me know if you want any recommendations.
Don’t forget, if you have any questions about the selling process, you can reach me by phone, email or text at any time. I’m here to help!
Past Clients: Neighborhood Sales Activity
While researching the comparable sales activity in your neighborhood, I noticed that some homes have recently gone up for sale. And some that have sold recently may impact the appraised value of your home.
It is always a good idea to know the value of your home. Some of the most common reasons you should have an updated home valuation on hand include:
Since it’s my job to keep you informed about material facts concerning your home, would you like me to prepare a free market evaluation for you? For a more precise number, I would be happy to meet with you, just let me know!
As always, if you know of anyone else who could benefit from a home evaluation (or who needs help finding a home in your area), feel free to share my contact info. I would be happy to help them as well.
Don’t forget to add a personal greeting and your signature, of course!
Let us know if you find these scripts helpful by commenting below or contacting us. There are so many different kinds of client interactions that three scripts probably barely touch on your needs. We’d be happy to run more real estate scripts in the future.
What kind of real estate email script do you need the most?
Great news, agents! If you’re looking to heat up your online marketing this summer, now is the perfect time to try Point2 Agent or upgrade your existing membership.
During our summer sale, call 888-277-9779 to save BIG on our two most popular membership levels:
Go Pro: Users Who Upgrade Get Double the Leads
Only $399 for one year (save $150)
Improve your online presence with $1,000 worth of Featured Ads on Point2 Homes each year:
Go Elite: Boost Your Exposure & Support Your Team
Only $899 for one year (save $400)
Experience exposure like never before with $6,000 worth of Featured Ads a year. Point2 Agent Elite is the full team/broker package:
Why Point2 Agent?
We offer so much more than just a (really great, mobile-friendly and easy to customize) real estate agent website! Get the tools you need to grow your online presence and capture and convert more leads. Because more leads mean more sales!
And with the recent, dramatic growth of Point2 Homes, all of the free Featured Ads that come with our Pro and Elite memberships really go a long way.
In addition to a powerful lead-generation platform, you also get unlimited access to our free and friendly Customer Care team.
These hot offers expire August, 31st 2015. You have to call to save!
Call 888-277-9779 now
Disclaimer: This is a limited time offer available only for yearly accounts for upgrades or new clients. Discounts cannot be combined with any other discount or special offers.
Jeff Chau is actually the second Jeff to join our Canadian sales team, and therefore has affectionately been dubbed “Jeff 2.0” or just “2.0”. Jeff 2.0 is well known for his quick-witted humor and love of anything food-related. He’s also a Star Wars fanatic (the originals of course) and a serious hockey buff.
We asked Jeff to answer a few questions about himself. Here’s what he had to say:
What is your favorite type of music?
Believe it or not – country music. Not the new kind of country music about drunk rednecks stalking their exes though. I’m all about twang and honky-tonk. I used to hate country music, but it grew on me. I went to the University of Guelph which is in a small town in Ontario, pretty similar to Saskatoon, with a big Agricultural program so I kind of just got used to it. It made for some good driving music for those drives back and forth from Toronto. You’ll always find a country station preset in my car’s radio.
What kinds of food do you like?
Oh boy, what don’t I like? Even though I kind of cringe when someone calls me a “Foodie”, I am a foodie. I’ll pretty much eat anything. Eating is probably my favorite hobby. Growing up my parents and grandparents would feed me all sorts of things, so I have a profound appreciation for Chinese/Vietnamese food, as well as most Asian cuisine. I love the versatility, structure and classic influence of Italian and French Cuisine. There are so many ingredients available to us in this world and so many different ways to put them together. Honestly, if I had the patience to be a career-chef, I would open up a restaurant. Don’t ask me what kind of restaurant though, there are too many possibilities.
If you could have dinner with anyone, alive or historical, who would it be?
Alive: Jimmy Fallon
Not Alive: Robin Williams
Sorry, Jimmy. Robin Williams will always take the cake… or in this case the appetizers, entrees, drinks and any other dessert that Robin Williams would have wanted.
What is the most interesting place you’ve ever traveled?
Probably the Black Sand Beach in Wai’anapanapa State Park in Maui. Absolutely beautiful spot where the beach is covered in black sand and pebbles, which are actually really really tiny fragments of cooled lava.
What online sites do you visit?
Other than Point2 Homes… in my free time I usually frequent these websites the most:
• Yahoo Fantasy Hockey
• Rotoworld for the most up-to-date information to benefit my Fantasy Hockey teams
• 9GAG for my daily fill of funny stuff on the internet
Do you speak any other languages, and which ones?
My mother-tongue is Chinese, specifically Cantonese and a less-common dialect called “Chiuchow“. However, I can’t read or write in Chinese, so I’m pretty much illiterate when it comes to the language of my people. I also studied French, Italian and Spanish, but I wouldn’t really be able to have a decent conversation with anyone in those languages. I also know a few Russian words/phrases such as “hello”, “how are you?”, “thanks”, “good morning/night” and “potato”.
What is your favorite movie of all time?
Star Wars Episodes IV, V & VI. I can’t pick just one.
If you have an hour of free time to spare, what do you do with it?
Usually my free time is spent watching tv shows, movies, or playing video games. Mostly Call of Duty, Battlefield, NHL, Grand Theft Auto or some other video game I’m interested in at the time, but those are the main ones. I also watch a lot of TV shows. I haven’t counted recently, but at one point a few years ago I tallied about 30 different series that I watched regularly. That number now would be much lower but still more than the average person. My favorite show has to be The Office. I’ve watched every episode at least three times and most of the earlier seasons multiple times. Also, The Tonight Show with Jimmy Fallon, I’ve seen every single episode since he took over from Jay Leno.
What do you like best about your job?
Point2/Yardi is a great place to work. We have a great team of people that are all super eager to do a great job. The work-life balance is amazing and I rarely have to “take it home with me” which I cannot say about any of my previous jobs. One of the biggest perks, in my opinion, about my job is that it allows me to travel occasionally for work, which I find refreshing.
What are the words you live by?
Eat. Sleep. Travel. On a day to day basis, it’s mostly the first two, but when travel does happen, I love it. Eating, I’ve already explained is my favorite activity. Sleeping is maybe my second favorite hobby. This was the slogan from my “alma mater”. I was very heavily involved with the School of Hospitality and Tourism Management’s Student Association and that slogan always resonated well with me.
What are some things on your bucket list?
Travel the world. I’ve been to every province in Canada except for Nova Scotia, PEI and New Brunswick. I’ve been up to Nunavut too, but haven’t explored the other two territories. I’ve been to a few places in the USA, and when it comes to Europe I spent a month in Italy. I really want to check out Southeast Asia next and then eventually the rest of the world. What a big place this planet is. Also at some point, I’d like to do some sky diving. Maybe throw on one of those squirrel suits and glide around too.
What was your last Do It Yourself project?
I bought a bunch of pine and built a couple bedside tables. Sanded it down, primed it and painted it red. In hindsight, they would have looked much better if I stained them. I guess I could always strip the paint and start over, though. Not bad for my first woodworking project.
If you could have a super power, what would it be?
Time travel. But you gotta be super careful about going to the past. You don’t want to alter the course of history, of course. A safer bet would be to just travel into the future.
Two blog posts that continually get a lot of reads are 9 Apps for Real Estate Agents on the Go and Best Tablet Apps for Real Estate Agents. And while both of those article are chock-full of useful apps for real estate professionals of all stripes, we have to admit that we’re always coming across new (and new-to-us) tools that we want to share.
Today we’re going to take you through 5 apps we think every agent should download. And we’ll even tell you why! (We’re helpful like that.)
Ready? Grab your smartphone or tablet because here we go! Click to download for iOS or Android:
(FREE*: App Store, Google Play)
The smart mileage tracker that uses drive-detection technology to capture, log and calculate your business miles. It runs quietly in the background, automatically recording your mileage every time you drive. You simply swipe one way to categorize personal miles and swipe the other way to categorize business miles. (We think this is pretty neat. Watch the video.)
Better still, it stores data in the cloud and enables you to easily compile and export reports as needed. With MileIQ you get an accurate record so you can confidently log your miles and claim any reimbursements or deductions.
*MileIQ is free for your first 40 drives every month, forever. Upgrade to unlimited drives for $5.99/month or $59.99/year.
(FREE*: App Store, Google Play)
A safety must for agents who are on the go and in the field! This clever app turns your smartphone into your own personal security system. It streams live video, audio and GPS data to your own circle of personal safety contacts at the press of a button. Stealth mode lets you record discreetly as the situation requires. Help is just a tap away!
*Upgraded levels of service are available to included professional monitoring and group rates.
(FREE: App Store, Google Play)
Another live streaming app, although this time for an entirely different purpose. Periscope allows you to broadcast live video, like Meerkat. This is handy for capturing video of listings as they hit the market and announcing brokerage updates to your clients. Unlike Meerkat, with Periscope viewers can replay your broadcast for up to 24 hours, allowing them to share your broadcasts of home tours and neighbourhood news with friends and family.
(FREE*: App Store, Google Play)
Buffer isn’t new, but as an app suggestion it’s new to us. The Buffer app lets you schedule all of your social media posts on the go. If you find 5, 10 or 15 interesting things to post, you can add it to Buffer and it will space them out throughout the next few days, instead of bombarding your audience all at once.
They recently added scheduling Pinterest posts too! This service isn’t available to free users, but it is inexpensive. And with Pinterest being such a powerful source of referral traffic, if you have a real estate blog with great graphics, it might just be worth it.
*Buffer’s main version is free, but you can upgrade to add up to 12 social accounts and to schedule unlimited updates in your Buffer.
(FREE: App Store, Google Play)
Dubsmash won’t make your more productive, but it will make you laugh. Because when it comes right down to it, we all just want to have a little fun. Dubsmash allows you to easily lip sync over a short clip of a popular song, famous movie line or a variety of other phrases while recording hilarious video.
It’s silly fun, but also very effective. Share your creations on social media to watch the likes and retweets stack up.
What’s your favourite app on your phone or tablet?
Your real estate agent website is one of your most powerful marketing tools. Are you using it to your full advantage?
Your Point2 Agent website markets you, your services and your listings to prospects around the clock, even when you are busy working, sleeping or on vacation. It is a place clients can go to learn more about the home selling and buying process, and where repeat clients come to find you again after what might be years in their current home.
To make sure you are optimally promoting your site, here are 15 free (or inexpensive) and easy places you should be advertising it:
1. Your business cards
As an agent, you could meet a potential client anywhere! Be ready with a stack of business cards that include your web address, email and phone number. Find more business card tips here.
2. Your digital business cards
Not carrying business cards? No problem. We have your tech savvy business card solution right here.
3. Giveaway pens
Make a bunch of pens with your website address on them. Take them (and leave them) everywhere. Give them to everyone you know.
4. Giveaway anything
You don’t have to stop at pens! Here are 50+ giveaway ideas that you can pair with your contact information and url.
5. For sale signs
Don’t stop at just your phone number! Add your www.awesomeagent.com address. Bonus points if your website is mobile-friendly to capture drive-by buyers.
6. Single property websites
Single property websites are great marketing tools, but they only advertise one property. Be sure to link to your primary website so potential buyers can view your other listings.
7. Your Facebook page
Definitely include your website on your Facebook page. You should also make your cover photo and profile photo link to your website as well.
8. Your Twitter profile
You can add a link to your website in your Twitter profile. Here are some more social bio tips.
9. Your Pinterest profile
Pinterest is a wonderful place for agents to share information that will help prospects and clients know, like and trust you. Put your website in your profile AND be sure to pin a few images from your site as well.
10. Your Instagram profile
There is room to add one link in your Instagram profile, make it count!
11. Your LinkedIn profile
Whether you have a company page or a personal profile, there is a place to add your website. For company pages, it’s in the company overview. For individual profiles it’s in your contact information.
12. Your Google+ page
Google+ is a great place to connect with other agents and get referrals. Don’t forget to complete your information!
13. Guest content
Do you write a real estate blog for your website? Give your articles new life by sharing them with other bloggers, local publications and industry magazines. Include your domain in your byline.
14. Comments on blogs or forums
Share you knowledge on forums and add your thoughts to blog posts by home stagers, mortgage experts and more. You can usually link to your website so that other readers can learn more about you.
15. Print ads
Contrary to popular belief, print isn’t dead. When placing listing ads in your local paper or online classifieds, be sure to include your url. Read our 4 tips for great real estate ads to start getting better results today.
Next time you have a free morning or afternoon, spend an hour or two checking all the things on this list to make sure you are driving traffic to your website from multiple sources. You’ll be glad you did!
Where else do you advertise your website?
Don’t have a website you like? Try ours free for 30-days!
Are your listings displayed on Point2 Homes? If they are, you’re in luck! We’re happy to report that Point2 Homes has seen record-breaking levels of traffic in recent months.
This is great news for agents because more traffic means more leads. And more leads mean more sales. Therefore more traffic means more sales!
In fact, our data revealed that May resulted in a total of 130,000 agent-to-consumer connections being established through Point2 Homes.
Take a closer look at Point2 Homes traffic details from May 2015:
A lot of this traffic is also coming from mobile buyers and sellers. We found that our mobile traffic now accounts for 56% of the total influx of site visitors. In May, consumers used our recently updated Point2 Homes iOS app to browse more than 2 million listings from Canada, US, and several international locations.
What if my listings aren’t displayed on Point2 Homes?
If you want to take advantage of the great traffic potential of our real estate portal, simply create a Point2 Agent account – 30 day free trial available — and add your listings on Point2 Homes to maximize your chances of attracting more leads.
If you have any questions or need any help, just give us a call at 866-977-1777.
Happy selling, agents!