Point2 Homes Traffic Smashes Previous Records


It’s been a great year for Point2 Homes so far, with unprecedented growth in traffic and leads registered month after month. July alone has beaten all records, having seen 3.43 million visits, up by 39% from last year. The biggest increases in visits were registered in Chicago (a 42% growth y-o-y), Atlanta (a 37% increase) and New York (a 30% increase).

A surge in international traffic

We’re also registering significant growth in major international marketplaces. Mexico pages have seen an 82% increase in views since last year and Puerto Rico isn’t far behind, with a 70% increase in page views. More and more international house hunters are using Point2 Homes as their go-to marketplace for real estate, and that can only mean more leads for agents and more options for buyers and sellers.

Not only has the traffic increased, but people were spending more time on the site in July compared to the beginning of the year. One of the effects is an amazing increase in page views – up by 70% compared to the same interval last year; in this way, Point2 Homes reached 23.1 million monthly views, breaking the previous record by almost 2 million hits. In addition, more home buyers are saving their searches, planning to come back at a later time – saved searches are up by 112% year-over-year.

What does this mean for agents?

It’s simple: there’s a 26% increase in leads generated for Point2 agents compared to last year’s July. If you’re not a Point2 agent yet, the time to join is now! With more traffic than ever, Point2 Homes is on the rise and it’s showing no signs of slowing down. Get unprecedented exposure on Point2Home and take full advantage of the peak real estate season when you sign up for Point2 Agent!

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