Point2 Homes Traffic Scores New Record Values. Leads Are Up by 70%


At the beginning of this year, we predicted that 2016 would be awesome, as we expected traffic on our listings portal Point2 Homes to break new records. Well, only 3 months have passed since and it looks like things are very much on the right track.

Once again, we registered all-time-high values in traffic and leads. Over 19 million pages were viewed by potential homebuyers, sellers and renters last month, while leads went up by 70%.

Here are, at a glance, our achievements in March:

P2H traffic March 2016 (002)

Website Traffic Surpasses 3 Million Visitors. Canada Sees the Biggest Increase

Registering 3.17 million visits, Point2 Homes saw an increase in traffic of 33% in March 2016 compared to the same month last year.  Most visits — more than 2 million– came via search engines (Google, Bing, etc.), where our listing pages rank very high, attracting more potential home buyers.

A quick search using keywords such as “homes for sale in [city]” will show you that we rank in the top 5 Google search results for most major cities in Canada (Toronto, Ottawa, Vancouver, Montreal, etc.) and several counties in the US:

Traffic increased the most in Canada — a 61% year-over-year rise, which translates into 1.86 million visits. In the U.S., the increase was more modest — 12% — totaling 1.09 million visits.

Agents, rejoice! The number of leads is now up by 70%

We’re really glad when we can deliver one piece of great news after another to our Point2 agents. In February we worked on enhancing one of our most popular feature — the featured listing and agents ads — in order to ensure the maximum visibility to our real estate clients.

Then March came with even more reasons to get excited — the number of potential home buyers taking a step toward contacting agents on Point2 Homes grew to an incredible 230,000, which marks a 70% year-over-year increase.

If you’d like to tap into Point2 Homes lead generating potential, all you have to do is get the Point2Agent marketing package which includes a generous number of listing and agent ads together with other top-of-the-line advertising options for real estate professionals.

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