Good news is piling up here at Point2! After opening up the year with record-breaking traffic values on Point2 Homes — our real estate listings website — we’re happy to give you another reason to love being a Point2 agent: we’ve enhanced the Featured Agent and Featured Listings Ads, to maximize your exposure!
With no further ado, here are the 4 steps we took in order to ensure that more potential home buyers can find you, our agent, and your listings a lot faster:
1. We doubled the exposure options on the listings pages, adding a second Featured Agent ad;
2. We devoted the Agent Directory solely to our Point2 agents so that interested home buyers and sellers find you more easily;
We’re very proud that our Directory ranks very high in Google searches. Simply Google real estate agents in Toronto or Ottawa, for example, and you’ll see that we appear in the top 3 search results.
3. We gave featured ads preferred placement inside the Saved Search email alerts.
The number of Point2 Homes visitors who signed up to receive new listing feeds directly in their inbox has exploded in the past year – a growth of over 40 times what it used to be last year — and continues to grow by around 100% each month. This can only translate into more leads for you!
4. We boosted the exposure of your listings by making them visible on more pages on Point2 Homes – for example, in the ‘You might also be interested in’ section.
How to benefit from Featured Agent and Listings Ads on Point2 Homes
Featured Ads are a free advertising solution part of our complete suite of online marketing tools for real estate agents. Depending on the plan, agents can enjoy either 1 or 5 free Featured Agent Ads per month and either 3 or 20 free Featured Listing Ads per month, a total of up to $6,000 worth of ads each year.
The results seen by our customers have been manifold:
• more exposure: ads enjoy preferred placement on many listing pages;
• more leads: more than 18,000 listings are browsed on our website every hour;
• enhanced authority for agents’ brands: featured agents will appear as local experts in the area.
Featured Agent and Listing Ads on Point2 Homes have been growing in popularity among agents in Canada, the U.S. and international locations, mirroring our real estate listings website’s robust traffic growth and improved user experience, especially on mobile devices.
As we announced earlier this month, 2016 promises to be a terrific year! We expect the number of visitors to go over the 3 million threshold, and the average number of visits per day to surpass 100,000. If your listings are featured on our listings portal, this should sound like music to your ears – or perhaps the sound of leads arriving on your website.
Haven’t added your properties on Point2 Homes yet? Sign up for a Point2 Agent account and get your share of leads from Point2 Homes!