Has your blogging buzz died? Your creative flame dimmed to a flicker? Writer’s block is the foe of professional writers and novices alike. But your real estate blog requires consistent content to be effective.
For your Point2 blog to reap the most benefits, attract the most leads and showcase you as the expert you truly are, you’ve got to work through the rut. We have five tips to inspire your creativity.
Your office might not be the ideal location for inspiration when you’re blogging about your community. Draw inspiration from your surroundings by changing your surroundings! Grab your tablet or laptop and head to your favorite location in the neighborhood. You can draft your article in a word processor and then cut and paste it into the blog. This way, you aren’t reliant on locations with wi-fi. Truly find a place where you will be inspired!
Explore Industry Sites
Find industry-relevant topics on the Point2 Agent blog or the Yardi blog. You may also want to check out community events calendars, interior design blogs, lifehack and DIY blogs. Just be sure to give credit where it is due.
Surf Social Media
Hop on your favorite social media site for inspiration. Look up hashtags or keywords relevant to real estate and see what people are talking about. This is a great way to ensure that you’re writing about relevant, timely topics. Hint: allocate a set amount of time for “research,” or else you could waste hours on social media without writing a single blog post.
Stream of Consciousness
You might remember this exercise from high school. Sit down at your computer and begin to write whatever is on your mind. Give yourself about five minutes of free writing. (Don’t worry about punctuation or grammar.) Then, step back and see what you’ve got. Sometimes you just need to crank out seemingly random information in order to find something that truly interests you.
Ask a Friend!
Ask a coworker, friend or even a random person walking their dog outside what they’d like to see on a real estate blog. Need help with questions? Try a few of these:
- What are three things that you look for when seeking the ideal neighborhood?
- What confuses you about the home buying process?
- What confuses you about the home selling process?
- What do you wish that you had known about this neighborhood before you moved here?
- What’s your favorite thing/place about the neighborhood?
Writer’s block can happen to anyone. Instead of getting frustrated and defeated, let the world around you help you through the rut!
What do you do to overcome writer’s block?
Today’s guest post comes to us from Erica Rascón, an online content developer and contributing editor for The Balance Sheet — the Yardi corporate blog.