What is a drip email campaign?
Drip email campaigns are automated emails sent to prospects that you’ve captured through your website, based on specific actions they take. Setting up drip email campaigns is a great way to keep in touch with leads that might not be quite ready to take the next step. The emails are branded with your name, company name, logo and a link back to your website, keeping you at the forefront of their minds.
How does it work?
Prospects visit your site and perform actions that trigger a specific drip email campaign. For example, John Smith visits your site and fills out a home evaluation form. That then triggers the buyer drip email campaign to start.
Once triggered, the prospect is automatically added to that drip email campaign and will begin receiving emails at predetermined intervals. These emails contain helpful information and targeted marketing tailored to the prospect group.
The emails generate return visits to your site, greatly increasing the odds that your prospect will contact you when they are ready to buy or sell. Drip emails are an easy way to make your site do some follow up work once you have generated a new lead.
Once the campaign is completed, the prospect will automatically be removed from the campaign.
What do I do?
We have created a number of default campaigns for you already. All you need to do is activate them! There are 15 default campaigns that each contain between four and 14 emails.
Can I customize the emails?
Yes! You can customize all features of the emails including the salutation and closing, the content for each email, as well as the interval between sending each email. In addition, you can add or remove emails from a particular campaign. Here’s how to edit campaigns.
Not finding what you need in the ones we’ve created? No problem! You can create your own campaigns from scratch to fit any marketing needs you have. Learn how to do that here.
Is there anything else I should know?
In order to receive emails from your Point2 Agent account, your leads must first opt-in to receive email communications. This includes email campaigns, as well as listing notifiers and home evaluations.
Prospects that are created through the forms on your agent website will be able to automatically opt in to email correspondence, but you can manually opt-in prospects too. Read more about consumer opt-ins here.
Don’t have a Point2 Agent membership? Start your 30-day free trial and get access to drip emails right away!
How about you? Do you have any drip email questions for us?