At last, summer is officially here!
With nice weather and longer days come plenty of new opportunities to meet more customers in your area. It’s also the perfect time of year to reconnect with past clients and pump up your referral business.
Here are three ideas to get you started:
1. Organize a Community Service Day
One way to cement your role in your community is to give back! Summer is a wonderful time of year to plan group volunteering activities. Set up a food drive, beach clean up or fundraising effort and get the word out.
We like to work with Habitat for Humanity (because we like helping people find homes!), but you should choose a cause that you’re passionate about. Your clients will remember it, and you, better than way.
On the day of, make it fun! Have snacks on hand for volunteers and keep the energy up. Giving out branded custom hats, t-shirts or water bottles during the event can be a nice extra touch.
Tip: Be sure to take plenty of photos that you can share on your website, via social media and in future client communications.
2. Create a Summer Fun Newsletter
Not every newsletter, postcard or email needs to be 100% about real estate. Show that you’re both a local expert and a helpful resource by putting something together that tells your readers where the fun is happening in your town this summer.
Here are some things you might want to include:
- Local parade dates, themes and times
- Concerts or movies in the park
- Seasonal festivals or fairs
- Live music events
- Area summer camp recommendations
If you’re looking for some real estate newsletter tips, we’ve got you covered, but this kind of content would also be well suited to a designated web page, blog post or even mailer! And of course, this info is great to share on your social channels.
3. Host a Free Home Staging Seminar
This is the time of year that homeowners like to tackle both indoor and outdoor home improvements. Pair up with a local expert in your neck of the woods and host a free seminar with summer home staging tips that will help a home sell more quickly. Market it as open to all comers (not just existing clients) and create Facebook ads to target your local audience.
On the day of the event, be on hand to meet and greet attendees. And be sure you have some swag and information on hand to go home with them! A print out with home staging tips that’s branded with your contact information is a good start.
Don’t know any home staging specialists? Now might be a good time to reach out to a pro and partner up for referral business. Or you might be able to lead it yourself. As an agent, we’re pretty sure you have more than a few good ideas about what sells… and what doesn’t!
If you don’t have the time to coordinate a larger marketing initiative, don’t worry! These easy and inexpensive summer pop-bys might be just the ticket to keep you (and your real estate services) top of mind. Whatever you choose to do this summer, take the time to update your real estate agent website with the details. Your visitors will be glad you did, and search engines will like the fresh content.
Do you have any special marketing activities planned for this summer?