A site that is frequently updated is more appealing to visitors and more likely to inspire confidence in your business than one that stays static over time as available information and technology changes. Today we’ll show you 6 easy ways you can freshen up your site in almost no time at all.
If you have a Point2 Agent website, you can watch this handy video created by our fabulous Customer Care team. If you don’t, just skip down below to get our 6 top tips.
Try a new theme
If you have a template website, check in periodically to see what kind of new designs are available. Often they are being updated to match current website trends. You want to choose a theme that uses responsive design, meaning that it is mobile-friendly and works well on any sized device.
For Point2 Agent customers, remember: you can test out any new theme before making the switch permanent. Just click the “Try it on your website” button!
Customize your colours
Don’t settle for colours that don’t reflect your brand! Pick a palette that pairs well with your offline marketing materials for a consistent look. Point2 Agent offers every template in multiple colourways, and you can even go beyond that to customize your site further. Email us to ask how.
Add your contact info to every page
Website visitors can come from anywhere and land anywhere (not just your homepage), so your contact information should appear on every page of your website. Maybe someone emailed a link to your buyer resources page or they found one of your neighbourhood pages through a search. Make sure it’s easy for potential clients to know who you are and how to contact you no matter which page of your site they’re on.
Update your navigation
When was the last time you took a look at your drop down menus? Imagine the ideal buyer and seller journeys and clean up your navigation to match your audience. You can also look at your website stats to see which pages are getting the most visits. If they’re not at the top of your menus but they’re popular, trying moving them up to see if they get even more views.
Optimize your content for SEO
The video gives you some good tips for using keywords to improve your SEO. You want to make sure you are using words that prospects are searching for to provide helpful information. BUT don’t use too many keywords so that your text just comes across as gibberish.
Right: Ask me about single family homes for sale in Saskatoon, Saskatchewan.
Wrong: Ask me about single family homes for sale, condos for sale, dwellings for sale, properties for sale and houses for sale in Saskatoon, Saskatchewan.
These keyword and meta tag tips should help you out!
Make your text more reader friendly
There’s no sense in having great copy if it’s hard to read. Ask your coworkers and family members, is the text on your real estate website too big, too small, too brightly coloured or too crammed? Here are some great font do’s and don’ts that will point you in the right direction.
What’s your top website tip? Share it below!
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