Client appreciation events are a great way for agents, brokers and offices to show clients and referral partners that you appreciate their business and referrals. Nothing beats a great event for establishing rapport, building your business and getting tongues wagging about how great your brand and services are!
Hosting a successful event requires planning and preparation, but it doesn’t have to cost a fortune. We recommend giving yourself a month to organize. That will give you time to sort out details, create invitations as needed and promote your event on your social media channels.
Here are three ideas for fun real estate client appreciation events that can work for different sized business and budgets.
In The Field
Host an Outdoor BBQ
A BBQ at a beach or park in your selling area is a wonderful way to thank clients and reinforce your role in the community. Cook up some hot dogs, burgers and veggies and provide drinks and chips for a relaxed chance to mix and mingle with your current and former customers.
Be sure to take some photos of the event (don’t forget to ask for permission before posting them online). You can also bring some branded swag to give away or even host a prize drawing!
Try this: If you sell new builds, you could see about throwing a backyard BBQ at one of the model or available homes. Many of the neighbors would be able to walk on over, and you might attract other interested prospects.
At Your Office
Throw an Ice Cream Social
Causal parties based on a treat or activity (and without a tricky theme) make it easier for clients with families and hectic schedules to attend. An afternoon or evening ice cream social or rootbeer float party is a fun event that you can easily host at your office!
Just pick up some ice cream, frozen yogurt and toppings and arrange them buffet style for self-service. Don’t forget to have some beverages on hand. You can decorate using napkins, tablecloths and balloons in your brand colors.
If you’re looking for new business, when you create invitations (whether in print or online) you can suggest that your clients bring their friends. Also be sure to invite any coworkers or business partners that you have a good relationship with. It will only strengthen that tie, and they are likely to have nothing but nice things to say about you when mingling with your clients.
Bonus: Have reusable plastic cups, bowls or spoons printed with your logo or website for a promotional take home item.
On The Go
Coordinate a Donut Delivery
What is inexpensive, delicious and a surefire way to improve any workday morning? Donuts! This is a great way to thank your referral partners, allied vendors and other busy professionals who might just be too busy to come to a separate event.
Arrange to pick up and deliver dozens of donuts with a warm thank you note letting the recipient know how much you appreciate their business and support. You can handwrite it or print out something like this tag that we found on Pinterest (click through for a free printable):
Don’t forget to snap a few pics while you’re making your rounds!
Go the extra mile: A lot of bakeries offer vegan or gluten-free options these days. Throw in one or two to make sure everyone gets a treat they can enjoy!
What’s the most fun client appreciation event you’ve ever hosted or been to?