Your Facebook cover image is the big, banner-type thing that takes up a lot of real estate behind your profile photo. This is prime marketing space that you could be using to attract prospects. Used wisely, your Facebook cover image can get leads to visit your website or even give you a call!
Here are 5 easy ways real estate agents can optimize their Facebook cover photos (scroll down to see an at-a-glance example):
1. Start with an eye-catching image.
Use a great photo to tell people what you do at a glance. If you specialize in a certain niche, make sure that’s represented. If you market yourself as a local expert, make sure to use an image from your area, rather than a stock photo of a house in Anytown, USA.
To help you get everything picture perfect, here are the suggested Facebook cover image dimensions for 2015:
2. Add your contact information.
There used to be a rule that your Facebook cover image couldn’t have more than 20% text, but they eliminated that restriction last summer. Whether you do it yourself or enlist the help of a graphic designer, adding text to your Facebook cover image is a good idea. Including your contact information, like your website address and phone number, makes it easy for potential leads to get in touch without having to search through the information in your business page’s About section.
3. Brand it to your business.
Branding is a key differentiator of top agents and brokerages. Make sure your cover image represents your brand. Include your logo and/or real estate slogan. Do use colors and fonts that you use on your real estate website. Don’t make it hard for Facebook users to figure out that your Facebook page belongs to your brand.
4. Include a call to action.
Adding a call to action to your cover image is a good strategy. Whether it’s “visit my website for the newest listings” or “call me for a free estimate,” there’s no reason you shouldn’t use this space to tell prospects how they could benefit by working with you.
Additionally, adding a call to action to your cover image will get some Facebook users to click on it. When they do, the image lightbox will pop up with the description of your photo. You can include a link to your website in that image description, so be sure that you do!
Facebook business pages now also have the option to add a call-to-action button. You can read more about that here.
5. Update it strategically.
Don’t let your cover image get stale! Switch it up with the seasons or special events. If you have a promotion happening or just got a great new testimonial from a client, seize the moment to update your Facebook cover image.
Ready to get inspired by seeing some examples from real businesses? Check out 17 Wicked Ways to Use Your Facebook Cover Photo and 5 Ways to Turn your Facebook Cover Photo into a Call-to-Action that Converts.
Have any other questions about Facebook for real estate agents? Send them our way by leaving a comment below!