Putting in a little extra effort to make your out-of-town buyers feel comfortable will help your clients relax at a stressful time. Providing exceptional service will also help you get more testimonials and more referrals.
Here are three easy things you can do to make customers from other areas feel at home when they come to look at houses or sign contracts in your neck of the woods:
Before They Visit: Send a “Get Your Bearings” Email
If you are working with clients who are new to the area and haven’t visited before (or even if they have but it’s been awhile), spend a little time putting together an email with links to helpful area resources. Here is a sample you can customize to suit your needs:
Dear Ms Beyer,
My team is so looking forward to your visit to Mayberry! As you know, we are going to be touring a great selection of homes on Saturday. To help you plan and prepare for your trip, here is a list of some of our favorite hotels, shops, restaurants, parks and more:
Mayberry Hotels: Name, website (why you recommend it i.e. close to downtown)
Name, website (why you recommend it)
Mayberry Restaurants: Name, website (why you recommend it)
I hope you find these resources helpful. If you have any other questions about the town, don’t hesitate to give me a call, send me a text or write me an email. I’m so happy to be your local expert!
<email footer with contact info and social links>
During Their Stay: Create a Welcome Kit
Everyone enjoys arriving to a little treat! Put together a welcome kit or basket that combines local flavors with creature comforts. If you know where your clients are staying, you can deliver your kit in advance. If not, you can bring it along for your first face-to-face meeting. Here are some ideas for things to include:
- A map of town
- A local coupon book
- Some local jam, fudge or other sweet treats
- Water bottles
- Crayons or other small toys to keep kids busy
- A locally made candle or soap
- Granola bars or trail mix
You can use anything you might remember from your previous conversations to personalize welcome gift. Wine lovers might like a bottle of a local vintage; golfers might like information about nearby golf courses; nature enthusiasts might like a guide to area trails or local birds.
After Their Trip: Share a Souvenir
Remind your buyers of the fun time they had in (hopefully) their new home town by giving them a souvenir of their visit. It can be a photo you took during their stay, a gift certificate to a restaurant they enjoyed or just a silly pack of postcards from a local gift shop. If the reason they are in town is because they’re closing on a property, you can leave it in their new home as part of your closing gift. What a fun surprise!
How do you make remote buyers feel welcome when they come to vis?