What if you could learn from four of the most profitable brokerage leaders to find out what they did in 2014? What if you could get their secrets to money making, team building and branding activities that paid?
Last week our friends at RISMedia hosted their end of year Power Broker Webinar series, “Finish the Year Strong, Start the New Year Even Stronger.” Four top management brokers shared tactical strategies that rocked their profitability in 2014 and what they will continue to pursue in 2015.
The common themes shared by the group were accountability, retention, growing medium producing agents, providing systems and agent services. Industry leaders included Dan Forsman of Berkshire Hathaway in Atlanta, Jeff Sposito of J. Rockcliff Properties in Danville California, Paul Wells of REMAX in Barrington Illinois and Sandra Sanders of REMAX in California.
Here are some of their top takeaways to help you launch your best year of success ever in 2015:
Dan Forsman tackled rebranding in his marketplace with a campaign that resulted in over 100,000 consumer lead responses to an offer for an Automated Valuation Model. He focused on having his agents develop and become highly accountable to a comprehensive business plan that included getting an email or text to the agents 5 days a week to keep them engaged in dollar productive activities.
Jeff Sposito is a strong supporter of outside coaching for his agents and pays a part of the coaching costs to keep them focused and monitored. Jeff noted that first quarter numbers were low, so he launched a New Year’s kick off in October that corresponds with a 15-month business plan, rather than a 12-month plan in January. He concluded that January was too late to build momentum, and now enjoys a robust first quarter every year. All is tied to the execution of solid business plan development with these agents and their coaches for optimum sales and productivity.
Paul Wells in Barrington Illinois heads two offices with only 50 agents and closed over 1,000 transactions in 2014. His secret is to retain good agents, grow medium producers incrementally and offer systems to keep agents doing dollar producing activities, moving the burden of paperwork and follow up to staff. Paul is enthusiastic about using technology including drone videos and 3D cameras as well as coaching to support his agents with cutting edge systems and solutions.
Finalizing this super team was Sandra Sanders who is outstanding at recruiting and retaining agents with over 125 new agents in 2014. Her office is fully equipped with services that include video production set ups with green screens to make it easy for her agents to quickly produce videos, helping them engage prospects with properties in real time.
These four are proof that helping agents stay focused with top practices is the key to higher profits!
For a full recording of this session, visit: https://www.youtube.com/watch?v=5b4mI7Ljy7c
Brokers, what is one of your goals for 2015?