You can create a newsletter for your real estate business using a combination of your own blog posts, helpful articles from around the web (go ahead and use anything from this blog!) and photos that highlight your team or your clients.
Here are 10 quick tips for making a real estate newsletter that gets attention for all the right reasons:
1. Brand It
2. Organize It
Who wants to read a wall of text? No one! Divide your newsletter up into segments that are easy to differentiate so recipients can easily identify information that might be interesting to them. Formatting is key.
3. Write Good Headlines
You may have great content but if you have a lackluster title, it’s less likely your article will get read. Be snappy and direct. A little humor never hurt either (if it works with your brand). Here’s a great article about how to write a compelling title.
4. Include Powerful Images
Images can communicate your message at a glance and draw a reader in. If you have pictures of your team, clients or a special event, by all means share them. If you need some great pictures, check out these free image resources for real estate agents.
5. Highlight Local Businesses
Build a local following and bolster your referral numbers by spotlighting local businesses. You can feature a helpful resource – like a mortgage professional – or do a regular column on new businesses in the neighborhoods you serve. Be sure to let the business know you are including them in your newsletter. They’ll be thrilled!
6. Encourage Feedback
Digital newsletters are quicker than print newsletters at fostering instant engagement. Use your newsletter to encourage your readers to get in touch with you. You can invite them to submit questions for a regular Q&A column, suggest they contact your for a free value-added service or offer a prize that is based on some form of participation.
7. Don’t Forget Your Footer
Your header is important, of course, but so is your footer. Be sure to include your contact information (again), links to your social channels and a way to unsubscribe. This is also an easy place to share reminders about upcoming events.
8. Test It
Always send your newsletter to yourself first, so you can see how it looks. It’s a smart idea to view it in a variety of browsers so you can be sure it’s looking good whether readers use Chrome, Firefox, IE or something else.
9. Stay Consistent
No one likes an unpredictable newsletter. Too seldom and people forget why they subscribed in the first place. To frequent and you’re more likely to end up in the spam folder. Find your sweet spot and stick with it.
10. Share on Social
Expand your reach and get more sign ups by promoting content from your newsletter on your social media channels. It’s an easy way to let people know that you’re digitally savvy and on top of your marketing game – two qualities that today’s prospects look for in an agent.
How often do you send out digital newsletters? Monthly? Quarterly? Annually?