7 Must-Have Online Tools for Real Estate Agents


New digital tools and technologies are becoming available every day that are supposed to make our lives easier, whether we’re shopping for homes, ordering pizza or paying utility bills. 7OnlineToolsForAgents_12-05_blog

When it comes to business advancement, digital tech becomes instrumental in boosting productivity. Real estate agents are using web-based and mobile solutions more and more to streamline administrative and operational tasks, from finding new ways to engage with prospective clients, to distributing listings and backing up deals with accurate market data.

There are many awesome tools out there that can rocket your business ahead of the competition, but if you’re wondering where to start, we’ve got you covered. Here is a list of 7 must-have online tools that can help you work smarter and faster, all while going easy on your pockets.

1. PR Underground: Increase your exposure with professional press releases.

If  you’ve just closed on a property, won an industry award recognizing your achievements or created an insightful report on recent market trends, PR Underground will spread your news on social media, search engines and the web.

PR Undergound releases are published in Google News within minutes and syndicated to 100 online news sites, as well as 15 social media sites such as Facebook, Twitter, Tumblr, del.icio.us and StumbleUpon.

This user review sums it up pretty well: “Every time I submit a press release on PR Underground, traffic more than triples. They are top of Google rankings in minutes and being reposted everywhere.”

2. BiggerPockets: Use networking to connect and grow your business. 

Founded in 2004, BiggerPockets.com is one of the most valued online real estate networking and information resource platforms. It’s the one place where investors, homeowners, real estate agents and other industry professionals can have their questions answered on the spot through real estate forums, articles, member blogs, podcasts and the BiggerPockets blog.

Staying on top of the real estate game becomes a whole lot easier with BiggerPockets’ guides on how to:

  • rent your house or buy rental properties
  • start wholesaling
  • screen tenants
  • flip houses
  • find good investment deals in particular areas

3. PropertyShark: Your go-to resource for property information and actionable data insight. 

PropertyShark is the one place where you can find out all there is to know about a property in just a few clicks. Serving all sectors of real estate, this site provides reliable property reports that include:

  • detailed information on residential and commercial properties across the U.S.
  • ownership records
  • up-to-date sales data
  • property value estimates
  • information about current zoning and air rights

When using PropertyShark, real estate professionals get actionable market insights and essential data on pre-foreclosure and foreclosure listings, sales comparables, and in-depth ownership information. PropertyShark will even show you how to get ahead of the competition by finding motivated home sellers in tight markets and showing you how to generate turnkey mailing lists with owner names and addresses, as well as branded reports to strengthen your advertising strategy. Branded reports place your business on the cover page of the information that prospects browse through when making important buying or selling decisions, making it more likely that you will be the person they contact to execute a transaction.

4. Buffer: Share content on multiple social media platforms. 

To reach a wider audience, you need to become active and engage customers on more social media channels. This approach sounds time-consuming, right? Well, it doesn’t have to be. Not when you have Buffer to count on. This great tool makes it simple for you to post from a computer or mobile device to multiple networks including Facebook, Twitter, Google+, LinkedIn and App.net, cutting your sharing time in half.

With one click, you or anyone on your team can share content and schedule updates for any time in the future. Plus, you get access to detailed social analytics that will give you clear insight into what’s working and what isn’t where your social strategy is concerned.

5. TruPlace: Make your listings shine with stunning photography.

If you’re looking for a sure way to make your listings stand out from the competition, TruPlace will help you do that with professional photography.

It’s no secret that warm and inviting photos are the first step to winning a new customer to your business. In fact, according to the tool’s developers, a real estate listing with a TruPlace tour sells, on average, 67% faster than listings without it do, primarily because you’re providing your buyers with access to a 24/7 virtual open house.

Your TruPlace virtual tour will include interactive floor plans and high-resolution photographs, giving buyers a real perspective of the home and helping them visualize themselves living in your listing before they even walk through the front door.

6. Curb Call: Capture real-time showing leads.

Homebuyers might come upon their dream home unexpectedly, and if that happens, you want to be there to show them in. As you might expect, there’s an app for that. Curb Call is smart mobile app that connects residential real estate agents with homebuyers in real time.

Prospective clients who are outside of an appealing home can use the Curb Call app on their smartphone to find the nearest available real estate agents and request a showing instantaneously. The selected agent can then contact the buyer to arrange a time ASAP.

The Curb Call app is available to homebuyers through Google Play and iTunes.

7. Point2 Agent: Get quality leads and close more sales.

Constantly switching between client meetings, open houses, property closings and administrative duties, it’s often hard to devise and carry out sound marketing strategies on multiple platforms. Here’s where Point 2 Agent can be of real help – it provides you with the tools that will do the multi-tasking for you. With Point2, you can easily:

  • create mobile-friendly real estate websites
  • syndicate listings to many real estate search portals
  • manage leads
  • automatically add your listings to your Facebook business page
  • and much more

What other digital solutions are you using to improve your real estate business?

Today’s guest post comes to us from Amalia Otet, an online content developer and creative writer for Yardi.

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