Keywords and Meta Tags for Your Real Estate Website


MetaKeywordsforWebsites_11-20_blogpostWhat are meta descriptions and keywords?

Meta elements are tags used in the code of a site to provide metadata (literally, data about data) about a web page. Put simply, meta elements tell search engines (and you) what the page is about.

The meta description is a description of your page. The meta keywords are important words found within the page itself or important words that are related to the content on the page. We take you through each of the meta elements below, so you know how to fill them out for your Point2 Agent site.

Why are meta elements important? 

Meta keywords are part of a complete SEO strategy.

Meta tags are not factored into Google’s search algorithm, but they can affect how your site is presented by Google. For example, the meta description can be used as the snippet that appears below the title of your page in search engine results. In the example below, we Googled “write real estate slogan” and got our article as the second result, with keywords in the meta description highlighted to match our query.

meta description

In addition, Google isn’t the only fish in the sea. Meta keywords and tags provide additional text for crawler-based search engines to index. As they say, every little bit helps.

The keywords and tags you use should reflect and complement the keywords you are using in the actual content on a web page. Don’t go overboard, just choose a few of the most important terms.

How can I edit meta data on my Point2 Agent site?

Follow these easy steps to edit meta tags and keywords on your real estate website:

  • Log in to your Point2 Agent account
  • Click Websites from the top menu
  • Click Edit next to your agent website
  • Use the “Pages” drop down menu to locate the page you want to edit
  • Click the “Page Settings” link at the top of the page
  • Add or edit meta data in the fields shown below
  • Click OK


What should I enter in each field for each page of my website?

Page Name: This is the name that will be given to the page in the “Pages” drop down in the website editor. Give it a name that clearly describes what it is to avoid confusion later on.

Page Title: You want to create an accurate title for what this webpage contains. Make sure it is as clear as possible, so for example, if the page is about information on the Willowgrove neighborhood, title the page “Willowgrove Neighborhood Information” or similar. Try to avoid adding anything else, such as your name or your company name. Keep it as simple as possible!

Meta Description: You can think of the meta description as the advertising tagline of a website. It should be a concise, enticing teaser of what the webpage contains. Point2 Agent allows for up to 400 characters to be entered, but generally you want to keep the description under 140-150 characters so it all shows up in a Google search result without being truncated. Here is an example of a really good description:

Meta Keywords: You can think of meta keywords as the terms that you want to emphasize or reinforce on a page. For example, if you have a page on your website all about the town you offer your real estate services in, a meta keyword would be the name of that town! Best practices indicate that you do not want more than 10 keywords on a webpage, so make sure that you only add the most important keywords to this list.

Meta Robots: Just as our warning on the page indicates, this option is for pages that you DO NOT want search engines to index, such as special landing pages you might create for a site, or pages that you have under-construction on your website.

HTML Tag Editor: Another advanced option, this is for users that want to add specific code to the HTML <header> tag of a webpage such as javascript snippets or extra code. Unless you know what you want to do with this section, just leave it blank, there will be no negative SEO impact of this action.

We hope you use this information to optimize your Point2 Agent website. If you have any questions about the process, remember that Customer Care is just a phone call or email away!


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