Have you ever sat down to create or update your agent website and struggled with the ‘About Me’ page?
The sudden onset of writer’s block is not uncommon when faced with a blank page. And here you are, supposed to create an ‘About Me’ page that inspires complete strangers to use your services. That’s a lot of pressure!
We completely understand, and we’re here to help with easy steps anyone can use to create a compelling ‘About Me’ page that says who you are, what you do and why readers should get in touch with you to handle their next real estate transaction .
6 Tips to Create a Winning ‘About Me’ Page
1. Use first person
‘About Me’ pages are painful enough without the stilted formality of first person. Do you call yourself Mr. Smith or ask your clients to refer to you by your full name? We didn’t think so.
2. Be yourself
Write like you are introducing yourself to someone you just met at an event, not like you are Wikipedia.
Let’s put tips #1 and #2 into play:
Before: Mr. Smith is originally from Fort Lauderdale, Florida, but now works in the Miami area.
After: I am originally from Fort Lauderdale but moved to Miami in 2004 because I fell in love with the vibrant culture.
3. Mention your interests and achievements
Help form a connection with your audience by mentioning a few of your hobbies and accomplishments. Do you work with any charities? Have you tackled any marathons? Do you have a passion for interior design? People want to work with other people who share common interests.
4. Don’t forget your reader
Ultimately, your reader didn’t come to your ‘About Me’ page because they are wondering if you like horses, seafood or croquet. They are there because they want to know if you can help them sell or buy a piece of real estate AND if they would enjoy working with you throughout the process. Keep this in mind with every sentence you write.
Your copy shouldn’t be actively ‘selling’ to your audience, but it should demonstrate your expertise. So by all means, mention the special designations you’ve earned or the local committees you’re involved with. You like being a real estate agent in your community and are good at it – now’s your chance to say so!
5. When in doubt, keep it short
Do you like it when someone you just met goes on and on about themselves? No, of course you don’t… and neither do your readers. There is no perfect length for an ‘About Me’ page, but we recommend keeping it under 400 words. If you are having a hard time editing, remember that you just need to:
Say who you are
Say what you do
Say why you like it
Finish with a call to action
On the other hand, if sentences aren’t your strong point and you are having a tough time getting your words to flow, consider starting with bullet points. Break them into the categories above: who I am, what I do, why I like it, contact me!
If you can string your bullet points together into short paragraphs later, perfect. If not, don’t worry about it. Bullet points are a great way of organizing information for easy reading and retention.
6. Include social links
Having a social media presence is an easy way for potential clients to get to know you. If you are active on social media, include links to your profile(s) on your ‘About Me’ page. You can say, “Let’s connect on Twitter” or “Learn more about me on my Facebook Page” by way of introduction. Prospects can come to know, like and trust you by following your tweets and posts.
Don’t forget to review your ‘About Me’ page once a year or so to make sure it is up to date!
Still have questions? Share a link to your ‘About Me’ page below, and we’ll take a look.