Keywords to Use in Listing Descriptions


Beautiful apartment, dream home and spacious living room. These are just several of the most popular terms used by US real estate agents when creating a listing description.

We conducted a study of nearly 300,000 active, US-based listings to produce a list of the most popular terms used to describe homes for sale and apartments for rent. Some of the results were unexpected and surprising. What word do you think appeared at the top of the list?

Top 3 Most Buzzworthy Terms Used in Listing Descriptions

smart listing description keywords1. Beautiful

Beautiful is the most frequently used keyword we encountered. Perhaps because beautiful sounds a lot more convincing than ok, nice or fabulous. Or perhaps because homes are each unique and beautiful like great works of art. Must-see, dream and great also ranked highly as descriptors. Use beautiful in your listing description if you want to fit in, or choose a more exciting descriptor like gorgeous, stunning or remarkable if you want to stand out.

2. Hardwood Floors

Hardwood floors appears second on our list of most popular keywords. This feature is a must-have for a large segment of online consumers and conveys the likelihood of other quality amenities. Be sure to use this term in your listing descriptions whenever applicable!

3. Stainless Steel Appliances

Stainless steel appliances are in huge demand, and therefore every agent should mention it when advertising a home that’s equipped with them. Additionally, specific brand names perform well when describing appliances. Read on to find out which brand names generate the most interest.

Add Brand Names to Your Listing Descriptions

Our research showed that certain brand names should be included when listing a property. For example, Sub-Zero ranked number one in the brands preferred by home buyers.

Other preferred brands include Viking, Miele, Bosch and Whirlpool.

To access the complete report for free, download “Top 100 Most Popular Real Estate Listing Keywords.” Then visit Point2 Homes news page to get more of the latest real estate news from Canada, the US and around the world.

What word or words do you love or hate when you see them in listing descriptions?


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