Being a real estate agent is tough, and there are always plenty of ways to fill your workday. No matter how busy you are, here are five things you should make time to do every day:
As a real estate website provider, here is one thing we see frequently – agents who don’t do anything with their online prospects! We have helped agents with dozens of leads in their queue who simply didn’t realize it or who weren’t sure what to do next. Don’t let the leads you capture go to waste! It’s important that you go online every day, respond to emails and incubate your leads. One way to do that is to add your prospects to automatic email campaigns.
2. Follow up on the phone.
The complaint we all hear all the time is that agents never return phone calls. We know that this is not 100% accurate, but consumers don’t! Fight the stigma and impress prospects by returning phone calls and following up with inquiries. This includes calling active clients to check-in and make sure they are happy with your level of service.
3. Survey your social media.
The reality of today’s digital marketplace it that a lot of prospects are going to Google you before taking the time to contact or meet with you. What are they going to find when they look you up? You can control the results to some extent and ensure a positive impression by maintaining an active social media presence – because social channels come up quickly in search engines. Schedule time every morning to check your social media channels for messages and interactions and write an interesting post or two. We’ve got tips for Facebook, Twitter, Instagram and Pinterest.
4. Network in real life.
Connecting with prospects and referral partners online is great, but for branding your business nothing beats a face-to-face interaction. Try to get out of your office at least once a day, even if you’re not checking out listings or meeting with sellers. Make an impression on local business owners when you patronize area shops and restaurants. Connect with parents at your kids’ sporting events. Schedule a coffee date from other industry professionals. You never know where your next referral will come from, but you are more likely to get it if you make an effort to make a good impression.
5. Learn something new.
The most successful agents are the ones who learn and grow with the industry. Set aside time each day to learn something new that will benefit your clients and your real estate business, whether it is a few minutes catching up on the latest social media news, a half-hour reviewing a webinar or time spent earning continuing education credits. Find a list of our upcoming and recorded webinars here or click here to learn about continuing education opportunities for REALTORS®.
What do you do every day that you would add to this list?