3 Fall Marketing Ideas for Real Estate Agents


Fall Marketing Ideas BlogAh fall! The crisp air, the quiet sounds of children back in school, the final real estate push before the end of the year… you have your fall marketing calendar all planned out already, don’t you?

Well, in the event that you don’t or that you have room to add to your schedule a little, here are three fall marketing ideas for real estate that will help you stand out from your competition and meet new prospects. Remember: now is a great time to revisit old clients and secure new clients before everyone gets busy with the holidays!

1. Mail or email a sweet, seasonal treat

Oh fall beverages, how do we love thee? Let us count the ways: cider, hot cocoa, chai tea, pumpkin spice lattes. We guarantee your sphere of influence enjoys these fall indulgences too. Why not send out a sweet treat to some of your most influential customers? For just $100, 20 $5 gift cards with a quick, personalized note can go a long way toward keeping you top of mind.

2. Host a pumpkin carving contest

A pumpkin carving contest is a family-friendly activity that keeps the little ones busy while you mingle with their parents. Invite friends, past clients and current clients to meet at your office for a fun afternoon of carving and snacks. Or advertise it on your social media channels as a community event that’s open to the public.

If you don’t have the time or space to plan a party, you can still hand out free pumpkins to people who stop by your office or hold a fall-themed coloring contest instead.

3. Organize a canned food or winter clothing drive

With colder temperatures on the way, providing the less fortunate with a warm meal or some warm clothes is a nice thing for your brokerage office to do. Invite your friends and clients to contribute, and be sure track your progress on your Facebook business page.

This charitable act shows that you are an agent who takes an active role in your community and works hard to make it an even better place to live. Plus, you never know who you will meet when you try something new!

Other fun fall ideas including sharing seasonal home staging tips, participating in a trick or treat route and planning a fall wine tasting event to celebrate the harvest season. You could even add a special “fall activities & events” page to your real estate website. If you have a Point2 Agent site, adding pages is easy to do.

What fall real estate marketing have you done in the past?

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