Leads! Every agent says they need more leads… but what if they are wrong?
Leads are good to have, but prospects that are ready to buy from you are better! What’s the difference? A solid lead generation and conversion system to help you prioritize and manage those leads to make more sales, more easily. Getting leads is easy, but knowing which leads are the good ones is critical!
There are literally hundreds of lead generation sites, but wasting time with unqualified leads takes your time and costs you money. The most effective way to convert leads into sales is with a system that is designed to help you assess and maintain the lead until they buy or sell.
In our August Power Coaching webinar, Terri Murphy shares step-by-step what you can do to stop wasting your time, money and energy chasing empty leads. Incubate the warm ones and make fast sales with the hot ones!
Here are a few top strategies to get more leads that result in real sales:
- Don’t bother to get leads if you have no intention of controlling and comitting to servicing those prospects. Prioritizing the lead for the probability of a sale is an important key to conversion. When you know if the lead is an A (ready and able in 30-60 days ), B (still looking and may go longer than a few months), or C (just doing some preliminary looking, not too sure), you can quickly get that lead into a system that is set up to service, nurture and grow that prospect until they buy or sell.
- Not every lead is a good one! Know when you’ve got to let go to save you time and resources. Learn how to target high possibility prospects with a structured needs analysis and an agreement for commitment.
- Have an online presence that works 24 hours a day. If you don’t have a website that offers lead capture, lead servicing and detailed reports, you are doomed to doing less business with more work. Consumers today prefer a mobile marketplace and real-time information disseminated online to smart phones or tablets will pre-empt the phone call. You must have a mobile and online presence that works around the clock and around the world.
Need more tips? There’s more… tips that is! Join Terri, and she’ll share more of these great strategies to get your lead generation activities to pay off big!
Date: Thursday, August 28, 2014
Time: 10 Pacific / 11 Mountain / 12 Central / 1 Eastern