The more followers you have on whichever social media platforms you choose to use, the more influence you are perceived to have. But getting new followers organically (aka not buying them) isn’t always the easiest thing for a real estate agent to do.
For one thing, you’re already really busy going, doing and being out there in the world, connecting with people in your community. And for another, real estate isn’t always the most interesting subject.
You may care about your new listing, but if that’s all you’ve got, people who aren’t in the market to buy a house are going to lose interest. Really quickly. And that’s a bummer because here’s the thing about people who aren’t in the market to buy a house: they probably know someone who is.
So just how do you get engagement and followers and become an industry leader on social media in your own right? Here are 9 quick tips to get you started:
1. Link your social channels to your real estate website – and vice versa
Include links to your social media channels on your real estate website, so site visitors who are curious about you can expolore and engage with you there. If you use Point2 Agent, this is easy to do. Also, platforms like Twitter, Pinterest and Facebook have the ability to include links in your bio. Don’t miss this opportunity to include a link to your agent site.
2. Include your social links in your email signature
You can also add social links to your email signature. That way your contacts can easily click to follow you, without having to taking the extra step to search for you.
3. Join a LinkedIn group of your peers
Have you joined any LinkedIn groups? They are great places to make new contacts in other areas. Participate in some discussions and follow the people you interact with – they will most likely follow you back since you have already established a rapport.
4. Schedule Facebook posts for the weekend
Facebook posts have been shown to receieve the highest engagement on the weekend, but who has time to post on Saturday and Sunday? You do, if you have a Facebook business page. Just use the post scheduler to schedule a post for each day (here is a handy how-to). You will get more likes and more fans if your page doesn’t go dark two days a week.
5. Thank people who have pinned your content on Pinterest
If you have a Pinterest business account, you can access your Pinterest analytics to find people who have pinned content from your website. Thank those pinners by leaving them a comment and repinning something they posted.
6. Retweet posts from industry leaders
It is hard to tweet all the time. An easy way to keep your feed active and interesting is to retweet content from industry leaders and occasionally add your own thoughts. Create a Twitter list of real estate professionals and organizations you admire, so you always have content at the ready.
7. Join a Google+ group and participate
Google+ is a powerful resource for real estate agents. Join a Google+ community, like this one, and participate by +1ing posts you like, leaving insightful comments, and creating your own posts. People in the group will come to know, like and trust you, and they will circle you back. Don’t know how to use Google+? Click here.
8. Use hashtags
Hashtags help get your social media posts found by other people who are interested in the same topics. You can use hashtags on Facebook, Twitter, Pinterest and Google+!
9. Never underestimate the power of a good picture
When in doubt, post a great picture or image! Pictures increase engagement because people can see and relate quickly. Don’t limit yourself to photos of your listings, post pictures of events in your community, your happy clients, your pets and even yourself (just don’t go selfie crazy).
Remember: when in doubt, be yourself, be nice and share/like/congratulate others. People like positive agents who share solid information. The goodness you put out there will come back to you, but only if you make a consistent effort!
How have you increased your social media followers?