Agents, have you hear about – or joined – Nextdoor yet? Nextdoor is a private social network for your community. It’s an easy way to connect with your neighbors and learn about local happenings and, best of all, it’s free.
The popularity of this social network is picking up speed across the US and for good reasons. It has benefits for you as a member of your community and as a real estate agent for your community… and the surrounding communities.
As a member of your community
You will enjoy using Nextdoor to have private online chats with your neighbors that can lead to in-person chats. Members are required to verify their addresses and use their real names. Community website content is encrypted (so your neighborly conversations will never appear in a Google search) and your information will never be shared by advertisers.
Nextdoor is a great way to find out who is living nearby, advertise garage sales, post about lost and found items, get babysitter recommendations and more.
As a real estate agent
Nextdoor is a powerful way to build your network where it counts, in your selling community. Nextdoor is not for posting your listings, but it is for:
- Referring the professionals that you work with – Nextdoor users like asking people in their community for trustworthy contractors, plumbers and more
- Increasing the success of your charitable endeavors – Is your local real estate office collecting coats for kids or food for the underprivileged? Let your neighbors know where they can drop donations off. Or offer to pick them up! What an easy way to meet more of your neighbors, help more people and introduce your business to new prospects.
- Becoming the friendly neighborhood expert – Buyers and sellers like to work with agents they know, like and trust… who also know the neighborhood. Nextdoor will help you keep an eye on what’s going on in the area – who’s moving, what’s up with traffic, what’s being built – and build your rapport with community members.
Anecdotally, in this writer’s Nextdoor community, a neighbor wrote in to mention that they were selling their house. In less than 24 hours, 8 people responded with encouraging words, questions and requests to see the house. The seller promptly shared their agent’s information and open house details. That’s some powerful word of mouth!
Don’t live in the US? Rumor has it Nextdoor is looking to expand into international waters soon. Fingers crossed!
Download the Nextdoor app or log in online. Is your neighborhood active on this platform?Hav