Learn more ways to develop effective marketing techniques that will strengthen your brand without straining your budget.
In Part One, we explored a few ways to strengthen the identity of your brand overall. Now we will look at a few ways to hone your image using internet and mobile media.
Create a Cohesive Online/Offline Image
Research shows that nearly two-thirds of online search queries are driven by offline advertising. Make the connection easier through the use of QR codes and having your website, blog and social media handles visible on your offline ads.
Tap Into Social Media
Social media is a diverse tool with endless power so we simply can’t say enough about its ability to strengthen your brand. There are numerous platforms that can connect you to clients and introduce you to leads by improving your SEO. Here are a few ways that you can sharpen your image via social media:
- Point2 Facebook App Get the Point2 Facebook App! It’s better than a traditional Facebook page because you can share your listings on your business page, allowing visitors to view the listings without exiting Facebook. The app also makes it easy for users to share listings with friends and family which does double duty: even if the original recipient isn’t interested in the property, every person in the recipient’s social circle will see the listing when they visit the recipient’s wall or see the posting via news feed. As an added bonus, every post, share and comment will direct potential clients back you and your online presence.
- Use Existing Tools Learn how to make the most of social media and Your Point2 Agent site.
- Commenting Connections The comments section on your blog and your Facebook wall are ineffective if you don’t take the time to interact with clients. How you respond to questions and concerns is part of molding your brand. Don’t forget the tone you established in Part One! If you don’t have time for responses or if you aren’t comfortable with writing often, get an intern. Thousands of college students are looking for marketing internships. Many will work for free in exchange for industry experience, a solid letter of recommendation and a performance review.
- Instagram Video Creating a video unites sight, sound and concept into one memorable package. Whether it’s a full-scale production or a quick Instagram video, it will connect potential clients’ senses to your brand.
Create a Presence with Businesses that Complement Your Brand
Once you decide the lifestyle that your brand promotes (see Part One), consider joining forces with complementary businesses. If your choice audience includes young families, ask to post promotional materials at local daycares or buy space on your local schools’ event programs. Ensure that your brand has a presence in the places that your clients visit most. Aim to make your clients’ lifestyle and your brand inseparable.
An email signature is a simple tool that many small business owners forget to use. Creating an email signature is a miniature advertisement on every correspondence that you send. In addition to your name and contact info, include your logo and links to your website and social media outlets. This approach presents your brand as a complete yet miniature package. Want to keep your signature clean and simple? Embed a hyperlink into your logo.
What are some of the biggest branding challenges that you face? Let us know in the comments section. We, along with other Point2 readers, will be glad to help!
Today’s guest post comes to us from Erica Rascón, a writer for The Balance Sheet — the Yardi corporate blog — as part of a post exchange.