Point2 Agent 101: What if I don’t have any listings at the moment?

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Of course Point2 Agent is a great way to help market your listings. Our industry-leading syndication network, sophisticated distribution controls and customizable virtual tours and brochures make it a snap to promote almost any property. 

But the fact is, quite a few Point2 Agent members don’t have any listings. Fortunately, Point2 Agent is also a great way to market yourself.

Whether you’re just starting out, between selling clients or operating as a buyer’s agent, there are plenty of ways to take advantage of your Point2 Agent account that go above and beyond syndicating listings. Here are our top 4 recommendations for you. Put these in play today; you might see results as soon as tomorrow!

Manage Your Prospects

Just because you don’t have a listing, doesn’t mean you don’t have any prospects. First, log in to your Point2 Agent account and click on the Prospect tab to take a look at who you’ve got in the system. Are there any new prospects that need to be organized into a Prospect Group? Anybody that should be contacted? Any old prospects that you want to reach out to?

Then take the time to centralize your prospect database in Point2 Agent by inputting or importing other leads you’ve acquired along the way. You can manually enter information from anywhere, like your phone message pad or a stack of business cards you’ve been piling up. It’s easy to automatically import your email contacts, too. Click here or contact Customer Care for more information.

Drip Your Message

Take the time to create or customize drip email campaigns for your prospects. Use drip campaigns to stay top-of-mind with potential clients, share your knowledge of the local real estate market and remind people of the services you offer that differentiate you from other agents in the area.

Although set up may take some time initially, once you have everything just the way you like it, you can practically “set it and forget it.” Your drip email campaigns keep working in the background, even if you’re in the field or on vacation.

Add IDX

If you want to have listings on your site, we totally get it. Online consumers are looking for listings; you want to give them what they want so they stay on your site longer. What to do? Point2 IDX to the rescue!

Our framed search solution integrates seamlessly into your Point2 Agent website and displays all of the listings from your local MLS/Association on an interactive map. Your site visitors will see what’s available in your area and contact you to learn more about the listings. We offer one of the most affordable IDX solutions on the market. Read our IDX FAQS and have your questions answered.

Update & Share

Just because you don’t have any listings doesn’t mean that you don’t have something valuable to share with the marketplace. Put the power of content marketing to work for you. Update the content on your website to showcase your strengths; you could add a list of first-time buyer resources or a neighborhood guide. Then share whatever you create with your sphere of influence via social media to establish your expertise, create engagement opportunities and drive organic traffic to your site. For more information about content marketing for real estate, see our recent guest article for RISMedia.com, Update, Create & Share: Easy Content Marketing for Real Estate.

What do you do to boost website traffic when you don’t have any listings? Let us know below.

See also: Point2 Agent 101: I got a lead! Now what?

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