Point 2 Agent Success Story: Armel Real Estate


deanna armel point2 agentHere at Point2, your success is our success. Nothing delights us more than seeing agents and brokers get results by putting our online marketing tools to good use. Today we’re going to take a look at one of those success stories: Deanna Armel of Armel Real Estate.

Point2 has been just incredible for us. We went from zero awareness on the internet to market prominence in less than six months. – Deanna Armel, Broker, Armel Real Estate

Deanna Armel started her own brokerage firm in the Lake Nona area of Florida in 2008. One difficulty from the outset is that this neighborhood is heavily saturated with major real estate franchises like Keller Williams and Century 21. Even after hundreds of hours of hard work and thousands of dollars spent, Armel Real Estate was still nowhere to be found online. And if there’s one thing we know, it’s that today’s consumer increasingly begins their property search online.

Then Armel discovered Point2 Agent. Key components that attracted her to our online solutions were our syndication controls and advanced lead capture and conversion systems. She wanted to maximize her online reach and get her listings out there where consumers could see them. She also wanted to make sure she could record, track and reach out to the resulting prospects.

Armel’s Point2 Agent site launched in the summer of 2011 with the help of Simple Sites Serious Success, a graphic design firm (and Point2 Affiliate) that made her vision come to life – while she was able to focus on growing her business. And the outcome? “We nearly tripled our results in less than a year,” says Armel. “We were after traffic and inquiries – which was the primary reason we built the Point2 site – and that’s exactly where we’ve seen huge growth.”

Armel Smallish

Take a moment to visit Armel Real Estate and see for yourself what makes Armel’s site so successful. Here are some of our favorite attributes, all visible at a glance:

  • Prominent phone number
  • Easy contact methods
  • Social media buttons
  • Gorgeous high-resolution photos
  • Soothing colors
  • Clean layout

Looking for some more great site inspiration? Check out our Pinterest board to see other real estate websites that toot our horn.

How about you?

Do you have a great Point2 Agent site you’d like to see featured on this blog? Let us know in the comments below.

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