January, 2013


The headshot: it’s an absolute business necessity when you’re in the real estate industry. Your headshot is part of your personal branding, and people …

Facebook’s Graph Search Profile of Real Estate AgentsFacebook’s Graph Search Profile of Real Estate Agents

graph search real estate agent

Have you heard about the new Graph Search feature on Facebook? Graph Search is basically a search engine for Facebook. Enter your search term …

Transformers: Garage EditionTransformers: Garage Edition

garage conversion transformer

Did you know that most homes – unbeknownst to them – have a transformer lurking on the property? A transformer waiting for just the …

Offline Marketing: How & When to Say Thanks!Offline Marketing: How & When to Say Thanks!

thank you real estate

Q: What piece of marketing collateral can you send just about anyone – grad student, retiree, working mother etc… – and be almost 100% …

The Faces of Point2 – Lee EderThe Faces of Point2 – Lee Eder


Title: Customer Care Representative Started at Point2: November 2008 Lee is one of those people that you can’t choose just one nice word to …


We all want to be more productive, both at work and at home. Life hacks help us do just that – they’re little shortcuts …

Try Something New – Introducing Theme PreviewTry Something New – Introducing Theme Preview

Point2 Agent Preview Theme

Have you been thinking about trying one of Point2 Agent’s new themes but held off? Maybe you’re concerned that a new theme won’t adapt …

Tips & Tricks: Point2 Agent HandshakeTips & Tricks: Point2 Agent Handshake

Point2 Agent Handshake

Today we’re going to highlight one of Point2 Agent’s most misunderstood features: Handshake. Handshake is exclusive to Point2 and allows you to increase the …

Connect With Your Clients: Super Bowl SundayConnect With Your Clients: Super Bowl Sunday


Super Bowl Sunday is quickly approaching in the US. For most people, the Super Bowl means fun times with good friends, cheese balls and …


We are excited to announce that Saul Klein, our very own Senior Vice President, has been named one of Inman News’ 100 Most Influential Real Estate …

The Faces of Point2 – Ryan BuhlThe Faces of Point2 – Ryan Buhl


Title: Software Developer Started at Point2: March 2008 Formerly fluent in Klingon, an avid Star Wars fan (which you pretty much have to be …


Here on the Point2 Blog, we’ve talked a lot about listing photos. We all know that great photos help sell homes. But what about really …


Statistics everywhere tell us that smaller houses are gaining in popularity. The National Association of Home Builders predicts that the average US floor plan …

DIY Home Staging in 8 Easy StepsDIY Home Staging in 8 Easy Steps

home staging task list

As a real estate professional, you’ve no doubt heard of a home that has been “staged to sell.” This means that a home has …

Point 2 Agent Success Story: Armel Real EstatePoint 2 Agent Success Story: Armel Real Estate

deanna armel point2 agent

Here at Point2, your success is our success. Nothing delights us more than seeing agents and brokers get results by putting our online marketing …

Success Series Webinar Recap: Make 2013 Your Best Year YetSuccess Series Webinar Recap: Make 2013 Your Best Year Yet

real estate webinar guy

Thursday’s Success Series real estate webinar with sales animal (and expert real estate coach) Verl Workman was a huge hit – boasting nearly 300 …

Focus on Point2 Agent: Tips & TricksFocus on Point2 Agent: Tips & Tricks

Predictive Marketing Chalkboard

The What, Why & How of Predictive Marketing Our constant effort to provide the many features real estate professionals need in one, easy-to-use platform can …

Point2 by the Numbers: Customer Care’s Top 5 FAQsPoint2 by the Numbers: Customer Care’s Top 5 FAQs

Point2 Question Marks

The guys and gals on our Customer Care team are personal heroes here at Point2. They work tirelessly to answer both your questions and …


A couple of months ago we introduced ShowHome, our brand new iPad app designed to enhance the home showing experience for your clients. As …

The Faces of Point2 – Tanya FitchThe Faces of Point2 – Tanya Fitch


Title: Receptionist Started at Point2: April 2000 Tanya has been around longer than most of the Point2 team. There has never been a time …