The Three C’s of Content

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Content Curation

If you have your own website and/or blog, you might have trouble keeping the content fresh. Fresh content helps your SEO, and also gives visitors a reason to come back to your site at a later date to look for updates.

You can add valuable content to your site(s) in several different ways—you can create new content from scratch, you can curate content by bringing already published information in front of a new audience, or you can generate content by communicating with a community by starting and adding to existing conversations.

Creation
Creating content from scratch is probably the most obvious way to get content, but also the most time consuming and mentally taxing. In order to create content, you often spend a lot of time researching before you begin writing, and sometimes even deciding on a topic is difficult.

Curation
To curate content is much less work. When you find an article or some piece of information that you think would be useful to our audience, you can extract some quotes or statistics from the original work, then explain what you learned or found to be relevant within the article—as long as you give proper credit and link to the source. This allows you to “piggy back” on the content written by others. A good example is how NAR does their daily news here.

Communication
Getting people to communicate and hold a conversation is the third way to generate content. This can be done by telling people your thoughts about a particular topic, and/or asking questions. People like to share their opinions, they just need to be asked first sometimes. It is also important to not just start a conversation then leave—it is helpful to nurture the conversation by maintaining a voice in the discussion.

What mix of the three C’s do you use in your own content strategy?

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