Point2 and California Regional MLS Sign Syndication Agreement


Today Point2 is excited to announce a landmark real estate listing syndication and technology marketing agreement with California Regional MLS, Inc. (CRMLS) that will expand California For Sale residential listings exposure on the Internet for all 23 CRMLS local member Associations and provide their 26,000 associate REALTORS® with seamless access to Point2’s advanced online marketing and lead conversion software solution, Point2 Agent.

Under the deal, CRMLS member association brokers and agents will be able to automate the process of posting listings on Point2’s national listing syndication network, which includes approximately 50 of the web’s highly prolific and popular real estate consumer websites and search engines, while maintaining full, cascading control and choice over syndication destinations, by the MLS or Association, the broker and, even on a listing by listing basis, the listing agent, at no charge.

You can read the full press release here.

You can also read the story on INMAN News here.

We’re curious to hear from our existing Point2 Agent members from any of the 23 Associations part of CRMLS who take advantage of this exciting agreement.  Since you won’t have to manually enter your listings into your Point2 Agent site once the implementation is live, or worry about data inconsistency and timely updates, what are you going to do with all your free time? 😉


  • Ria Wise says:

    This is great news, and such a great improvement for the users and the site! As for the extra time, I heard knitting can help make me a wool tube top dress.heee

  • Megan says:

    Knitting! Great idea. Can you teach me how? 🙂

    Glad to hear you’re happy about this announcement.

  • ken says:

    I’m a little leary of all the “agreements” made by the MLS these days. Based on the number of solicitation calls I get by websites wanting me to PAY to have my name & contact info on my own listings, I am concerned over the direction of and flow of access. Just one opinion…

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