I am Canadian. It goes without saying that I should be obsessed with Tim Hortons like the rest of the Canadian population seems to be. I know my dad is. He has to have his ‘Timmy’s’ coffee at least once every day.
I prefer Starbucks.
I am not a huge coffee drinker, but when I do want coffee I want it my way – something Tim Hortons can’t measure up to.
Actually, I’d much rather go to a small, family-run coffee shop than Starbucks, it’s just that they are everywhere (on almost as many corners as Tim Hortons), so it’s really just a matter of convenience.
Why Starbucks over Tim Hortons?
I am picky. Plain and simple. I’m not going to try to disguise it as me being some sort of connoisseur on what is truly great coffee. I don’t think I care all that much. For me, it’s the way I like my coffee made at any given time.
Coffee, plus more.
Some days I want a decaf latte with skim milk, and sugar-free vanilla syrup. Some days I want a double-shot espresso latte with coffee cream, sugar-free hazelnut syrup, iced. Some days I want something entirely more complex. Tim Hortons doesn’t even carry skim milk, let alone sugar-free flavorings.
Plus, I want to be able to order my drink without feeling like too much of a diva. Everyone who goes to Starbucks orders something specific to their tastes. It’s, like, basically expected.
But seriously, my point is …
I did actually have a point with all this coffee talk. Because I know I am high-maintenance and picky, I don’t view this as a fault at all. In fact, I think if we all look deep down, every single one of us wants to have things our way. This includes the services we use online, and even the real estate software provider that we would choose.
There’s no denying the number of real estate related website providers that are available out there. In many cases, the products and services offered by each provider are rather similar: A website, a lead/prospect management system, and statistics tracking.
When a real estate professional selects a software provider, in a lot of cases it boils down to personal preference. Having the ability to choose from a suite of tools and features, available at your fingertips at any given time, allows a realtor to have complete control over their online presence and marketing – that also fits their preferences. So, it would make sense to choose a provider with the best features available and the features that you’d make the most use of.
Website, plus more.
Every cup of coffee has the same basic ingredient – coffee. It’s the added perks that make me love my coffee more: the cream, the flavorings, the ice.
Every real estate provider has similar ingredients – website, prospect management, stats. But what other perks do they offer that make you want and need to use them more than any of the others?
Do they offer automatic syndication of your listings to the largest network of consumer search sites in the industry?
Do they provide you with the ability to not only capture leads but to market to them intelligently using predictive marketing?
Do they have built-in Google Analytics to monitor your website traffic and performance?
If they do that and more, then you’re off to a great start.
OK, it’s coffee time. Excuse me while I enjoy my double-shot-no-fat-iced-with-sugar-free-vanilla-syrup-latte.