If you’re benefiting from the practice of niche marketing, then you’ve probably already worked hard (re)defining your business identity by building up your online reputation and highlighting your area of specialty. You may have chosen a personalized domain name, customized your website, focused your advertising, spent time blogging, or commented on other sites in an effort to build your brand. At the very heart of all of these identity building tools, however, your agent headshot can speak volumes.
So what does your agent headshot say about you? If it says something like, “I’m an intelligent and patient real estate professional who will make selling your home as easy and enjoyable as possible,” then you’re on the right track. The last thing you want is to lose a potential client because they’re turned off by your business photo. It doesn’t happen too often, but every once in a while I stumble across a headshot that looks angry, discontent, or just plain awkward. As Megan mentioned in a previous post, “it can be a while before you even meet in person” – so if you’re communicating through your agent photo, make it a good one.
A few tips: If you decide to use a professional photographer, I’d recommend researching a number of studios in order to find one that compliments your style. You may choose to wear clothing that reflects your niche market, but whatever you decide, keep it professional and approachable. Discuss your ideas with your photographer, and listen to his/her recommends. Before mass distribution of the image, seek at least one other opinion from someone you trust. Avoid hanging on too long – never use a photo of a much younger you for any reason. And lastly, ensure that you have flexible duplication and distribution rights for the photograph.
So, if you haven’t already, go and get yourself a nice looking portrait, or if I missed any crucial tips, feel free to add further suggestions in the comments section.