Natividad, Salinas, CA demographics:
population, income, and more

Total population
10,123
-0.6% year-over-year change
Median household income
$97,555/yr
1.6% year-over-year change
Housing units
2,892
-0.5% year-over-year change

Natividad population

How many people live in Natividad

Natividad is home to 10,123 residents, according to the most recent Census data. Gender-wise, 51.2% of Natividad locals are male, and 48.8% are female.

Total population
10,123
-0.6% year-over-year change
Gender ratio
Male
51.2%
5,183
Female
48.8%
4,940
Value Percent YoY change
Male 5,183 51.2% 0.7%
Female 4,940 48.8% -2.0%
A higher population often means more rental variety and livelier areas. The gender balance—how many men live here compared to women—can reveal a lot about the community and the lifestyles of its residents. Use this info to get a sense of the area's pace and personality.

Age demographics

The median age in Natividad is 34, with the population distributed as follows: about 22.5% are children under 15, then 15.1% are in the 15 to 24 age group. Adults between 25 and 44 make up 28.2% of the population, while another 23.2% fall into the 45 to 64 bracket. Finally, around 10.9% are 65 or older.

Median age
33.6
Age breakdown
Under 15
22.5%
15 to 24
15.1%
25 to 44
28.2%
45 to 64
23.2%
Over 65
10.9%
Value Percent YoY change
Under 15 2,281 22.5% -2.0%
15 to 24 1,532 15.1% -1.4%
25 to 44 2,858 28.2% -0.0%
45 to 64 2,350 23.2% 0.6%
Over 65 1,103 10.9% -0.6%
The age composition helps you get insight into who lives in the area. A younger population might mean a more active, fast-paced vibe, while an older one could suggest a quieter, slower lifestyle. If there's a balanced makeup, you’re likely to find a variety of services, housing types, and community spaces that cater to different life stages.

Racial makeup

In Natividad, 64.1% of the population are US-born citizens, while 12.1% have gained naturalized citizenship. At the same time, 23.8% of residents are non-citizens. As for race, 23.5% of locals are Caucasian, 1.9% are African American and 8% have Asian roots. Another 1% are Indigenous American, 0.1% are Pacific Islanders, while 50.4% identify as another race. There’s also a share of 15.1% that includes residents with two or more races.

Citizenship
U.S.-born citizens
64.1%
Non-U.S.-born citizens
12.1%
Non-citizens
23.8%
Value Percent YoY change
U.S.-born citizens 6,486 64.1% -2.7%
Non-U.S.-born citizens 1,229 12.1% 0.5%
Non-citizens 2,408 23.8% 4.8%
Racial breakdown
White
23.5%
Black or African American
1.9%
American Indian and Alaska Native
1%
Asian
8%
Native Hawaiian and other Pacific Islander
0.1%
Two or more races
15.1%
Other
50.4%
Value Percent
White 2,376 23.5%
Black or African American 194 1.9%
American Indian and Alaska Native 102 1%
Asian 814 8%
Native Hawaiian and other Pacific Islander 12 0.1%
Two or more races 1,525 15.1%
Other 5,101 50.4%

Households in Natividad

A peek inside Natividad households

Natividad has 2,813 households, with an average of 3 members in each. Of these, 78.2% are families, while the remaining 21.8% are made up of individuals living alone or with non-relatives, such as roommates.

Households stats

Total households
2,813
-0.7% year-over-year change
Average people per household
3
Non-family households
613
Family households
2,200
Value Percent YoY change
Non-family households 613 21.8% -2.1%
Family households 2,200 78.2% -0.3%
The mix between family and non-family households gives a glimpse into daily life. A higher percentage of families might mean more parks and schools, while more non-family setups can mean flexible housing and diverse living styles. For renters, this can signal what kinds of homes are common and can help you figure out if the area matches your lifestyle.

Housing in Natividad

The housing landscape of Natividad

Natividad's housing consists of 2,892 units, with 58.8% being detached single-family homes ideal for those wanting space. Attached options, including duplexes and townhouses, make up 4% and offer a more compact, shared living style. Then there are the multifamily buildings in the area, and for those seeking flexibility, non-traditional options like mobile homes account for 6.6% of the housing landscape.

Housing units
2,892
-0.5% year-over-year change
Housing types
Value Percent
1 unit, detached 1,700 58.8%
1 unit, attached 115 4%
2 units 44 1.5%
3 or 4 units 148 5.1%
5 to 9 units 198 6.8%
10 to 19 units 225 7.8%
20 to 49 units 91 3.2%
50 or more units 180 6.2%
Mobile home 192 6.6%
Homes built since 2020
0
-100.0% year-over-year change

The age of buildings in Natividad

In Natividad, the median construction year is 1979. About 1.8% of homes were built before the 1940s, with another 2.9% going up by 1949. Most development happened in the second half of the 20th century.

Construction year breakdown by decade
Value Percent YoY change
Built in 1939 or earlier 51 1.8% -3.8%
Built between 1940 and 1949 84 2.9% -18.4%
Built between 1950 and 1959 360 12.4% 0.0%
Built between 1960 and 1969 411 14.2% 1.5%
Built between 1970 and 1979 572 19.8% 13.0%
Built between 1980 and 1989 437 15.1% 0.5%
Built between 1990 and 1999 619 21.4% -8.0%
Built between 2000 and 2009 288 10% -9.7%
Built between 2010 and 2019 69 2.4% 35.3%
As a renter, knowing when homes were built helps you understand the potential condition and design of rental units. Newer builds may have more contemporary layouts, while older homes can offer character or larger lots, depending on the area.

Natividad occupancy rates

Out of the 2,813 occupied housing units in Natividad, 54.4% are owner-occupied, while 45.7% are lived in by tenants. Meanwhile, 2.7% of all homes on the local market sit vacant.

Occupied housing units
2,813
-0.7% year-over-year change
Occupancy breakdown
Renter occupied
1,285
Owner occupied
1,529
Value Percent YoY
change
Renter occupied 1,285 45.7% -0.5%
Owner occupied 1,529 54.4% -0.8%
Unoccupied housing units
2.7%
Unoccupied housing units refer to homes that are currently without residents—whether they're waiting for renters or owners, used seasonally, or simply unclaimed. A higher share of empty homes may mean more housing availability, while a low number can reflect a tighter market with more competition. This, along with the renter-vs.-owner mix, helps paint a clearer picture of what types of housing and services are likely to be available in the area.

Natividad housing costs

Housing costs in Natividad come to a median of $2,072 per month, while tenants specifically pay a median gross rent of $2,151.

Median housing costs per month
$2,072/month
This figure sums up typical monthly housing costs for all households in the area. If you own, it includes mortgage payments in addition to property taxes, insurance and HOA fees. If you rent, it accounts for rent plus extras like utilities. It’s useful for seeing how local living expenses stack up compared to other places.
Median gross rent in Natividad
$2,151/month
Gross rent gives a more complete look at what renters actually pay, including not just base rent, but also utilities and fees. It’s a key number for evaluating rental affordability in your area of interest and understanding how it compares to nearby locations.

Education in Natividad

Natividad education at a glance

About 39.3% of the population in Natividad went to high school, while 20.1% pursued college studies. Another 5.7% earned an associate degree and 13.3% hold a bachelor’s. Meanwhile, 3.4% went even further, earning a master’s or doctorate.

Education level
Value Percent YoY change
No high school 1,322 18.2% 2.0%
High school diploma 2,865 39.3% 1.5%
College diploma 1,467 20.1% -6.7%
Associate degree 415 5.7% -16.2%
Bachelor's degree 966 13.3% 7.1%
Graduate degree 250 3.4% 5.5%
A community’s education mix can offer insights into the local economy and housing market. Higher levels of education often align with more job opportunities and stable incomes, which can increase demand for homes and influence both rent prices and rental availability.

Income in Natividad

How much people earn in Natividad

The average annual household income in Natividad was $112,027 in 2024, the most recent annual data available, according to the U.S. Census Bureau. This marked a +3.2% change from the previous year. At the same time, the median income stood at $97,555, reflecting a +1.6% shift over the same period.

Average household income in Natividad
$112,027/year
3.2% year-over-year change
Median household income in Natividad
$97,555/year
1.6% year-over-year change

Natividad income by age

In Natividad, households led by residents aged 25 to 44 — usually in the early to mid stages of their careers — have a median income of $94,856. Those with someone between 45 and 64 in charge, often well established professionally, earn $125,515 overall. Younger households, where the main provider is under 25 and just starting out, report a median income of $75,190, while those led by someone over 65, many of whom may be retired, have about $77,155 in earnings. Overall, 90.2% of the locals in this community live above the poverty line.

Income breakdown by age
Value YoY change
Under 25 $75,190 7.8%
25 - 44 $94,856 0.3%
45 - 64 $125,515 7.5%
Over 65 $77,155 10.7%
Above poverty level
8,889
Below poverty level
968
Value Percent YoY
change
Above poverty level 8,889 90.2% -0.5%
Below poverty level 968 9.8% -5.7%

Employment in Natividad

Workforce and job types in Natividad

67.4% of the working population are employed in professional or administrative positions, while 32.6% are in hands-on or service-based jobs. Also, 6.9% run their own businesses, 71.7% are employed by private companies, and 15.8% work in the public sector.

Workforce demographics

White collar
3,026
Blue collar
1,464
Value Percent YoY change
White collar 3,026 67.4% -3.1%
Blue collar 1,464 32.6% -1.2%
Employer type
Self employees
6.9%
Private companies
71.7%
Governmental workers
15.8%
Not for profit companies
5.6%
Value Percent YoY change
Self employees 308 6.9% -15.8%
Private companies 3,218 71.7% -1.7%
Governmental workers 711 15.8% -2.1%
Not for profit companies 253 5.6% 5.4%

Transportation in Natividad

How people get around in Natividad

In Natividad, the average commute time is 4 minutes. Commuting methods vary: 98.3% of residents travel by personal vehicle and 1% prefer to walk, while the remaining share relies on public transit or on two wheelers to get from A to B.

Commute time
4 min
0.0% year-over-year change
Means of transportation
Value Percent YoY change
Car 3,758 98.3% -1.5%
Taxicab 3 0.1% 0.0%
Bus or trolleybus 19 0.5% -34.5%
Motorcycle 1 0% 0.0%
Bicycle 6 0.2% -25.0%
Walk 37 1% 8.8%
Understanding how locals get to work can help you plan your own routine. High car usage might mean you’ll need a vehicle, while strong public transit or walkability could save you the hassle. Commute times also play a big role in quality of life—shorter trips can give you more time for the things you enjoy.

What is the median and average household income in Natividad by zipcode?

Zipcode Population Number of households Median income Average income
93906 64,199 17,842 $97,555 $121,235

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FAQs about Natividad demographics 

What is the total population of Natividad?

Natividad has a total population of 10,123 residents, according to the latest release from the U.S. Census Bureau: the 2019-2023 American Community Survey (ACS) 5-year estimates. This figure changed by -0.6% compared to a year ago.

What is the gender ratio in Natividad?

The gender ratio in Natividad is as follows:
  • 51.2% males (5,183 residents)
  • 48.8% females (4,940 residents)

What is the median age in Natividad?

The median age in Natividad is 33.6.

What is the age distribution of the population in Natividad?

The age distribution in Natividad is as follows:
  • Under 15: 22.5% (2,281 residents)
  • Ages 15-24: 15.1% (1,532 residents)
  • Ages 25-44: 28.2% (2,858 residents)
  • Ages 45-64: 23.2% (2,350 residents)
  • Over 65: 10.9% (1,103 residents)

What is the racial and ethnic makeup of Natividad?

The racial and ethnic makeup of Natividad is as follows:
  • White: 23.5% (2,376 residents)
  • Black or African American: 1.9% (194 residents)
  • American Indian and Alaska Native: 1% (102 residents)
  • Asian: 8% (814 residents)
  • Native Hawaiian and Other Pacific Islander: 0.1% (12 residents)
  • Two or More Races: 15.1% (1,525 residents)
  • Other: 50.4% (5,101 residents)

What percentage of the population in Natividad are U.S.-born citizens?

U.S.-born citizens represent 64.1% of the population in Natividad.

How many housing units are there in Natividad?

There are 2,892 housing units in Natividad, reflecting a -0.5% change compared to the previous year, according to the latest data from the U.S. Census Bureau.

How many households are in Natividad and what is the average household size?

Natividad has a total of 2,813 households, with an average of 3 people in each.

What is the median household income in Natividad?

Natividad has a median household income of $97,555, representing a +1.6% shift from the previous year, according to the U.S. Census Bureau.

What is the job market overview for Natividad?

Here’s a detailed breakdown of the local job market:

Job types:
  • White-collar workers: 67.4% (3,026 residents)
  • Blue-collar workers: 32.6% (1,464 residents)

Places of employment:
  • Self-employed: 6.9% (308 residents)
  • Private companies: 71.7% (3,218 residents)
  • Governmental workers: 15.8% (711 residents)
  • Not-for-profit companies: 5.6% (253 residents)

Data source & methodology

The demographic data on this page was sourced from the latest U.S. Census Bureau release—the 2019–2023 American Community Survey (ACS) 5-year estimates.

The information, issued annually, is compiled and published by the Point2Homes Research Team as soon as new data becomes available.

No representation, guarantee, or warranty is made concerning the accuracy or completeness of modified or aggregated information for particular areas.

Page last updated: September 2025