Less than a month after making public its initiative to build public-facing websites for Multiple-Listing Services (MLSs) across the US, Point2, Point2Homes’ parent brand, is excited to share with you that the first portal is up and running! The Greater El Paso Association of REALTORS® (GEPAR), currently counting 1,900 members, is the first MLS to implement Point2′s white-label solution for real estate websites.
GEPAR has been searching for a solution to provide both El Paso real estate consumers and agents with an enhanced listing search experience and was happy to discover that Point2′s offer is very competitive with what bigger portals are currently offering.
Jason Sanchez, Director of MLS & Technology for GEPAR, believes that “by partnering with Point2, we feel it will position our new public portal and our members as the most trusted source for real estate in our region. With sites like Zillow and Trulia dominating the industry, it is crucial that MLSs remain relevant by positioning themselves as the best and most reliable source for real estate in their respective marketplaces.”
Here’s a glimpse at the features GEPAR enjoys after switching to a Point2 white label real estate website:
- an easy to navigate website, which reduces the time needed to find the right home
- a highly customizable, mobile-responsive design, with branded color, logo, and text;
- advertising space which the MLS can use to generate more potential income;
- enhanced search options (e.g. neighborhood, ZIP, custom-drawn radius and polygon);
- extensive information for active listings, such as school sites, geohazards, neighborhood demographics, and more.
“Leveraging the same platform already in use for high-traffic international real estate portals like Point2Homes and PropertyShark, the technology behind our El Paso portal is proven and ready to provide results to GEPAR’s members,” commented Saul Klein, Point2′s Industry Principal.
The advanced interface and features come free to the MLS and are also meant to facilitate the communication between better informed consumers and agents.
So, if you’re looking for real estate in El Paso, TX, check out how fast you can find a couple of homes for sale by browsing real estate listings in Upper Valley, El Paso TX , Cielo Vista, El Paso, TX or any other popular location in the area.
Here’s our tip: have some fun using the polygon search tool straight on the map!